16 YOUR TAKE OTT
Getting the best out of a new OTT video service requires patience and careful strategy
he market for media and entertainment services is transitioning from broadcasting to streaming media. The once unknown and passive broadcast audiences are transformed into OTT active communities whose engagement provides unprecedented viewing insight. Every aspect of the service – from individual user journeys, video views, sales and performance – are now obtainable. Data by TV show, film, market, device, time of day and more can be gathered instantly. Profiles of each individual video are known, and the effect of product positioning and promotion can be measured and controlled. Powerful publishing tools provide instant or scheduled changes across a full global portfolio of consumer devices anywhere. Pricing and packaging are set and updated from this master control centre and reflected instantly in local currencies. These are some of the benefits of streaming media and OTT: a data-driven world that brings the consumer more of what they like from content owners with
JOE FOSTER, CEO AND CO-FOUNDER, EASEL TV A ‘service first’ approach is best for OTT systems
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