MAKING SENSE OF VR
IMAGES The Insta360 Pro was pressed into service on a project for Conservation International, called My Africa , filmed in Kenya.
big knowledge gap in the 3D business, something that Vision3 was set up to address,” says head of production and company director AdamMay. “This has now logically led on to the same kind of approach with VR, in that it’s an exciting and evolving process and we’re constantly pushing the boundaries and looking to see how we can take things forward.” Finding an audience One of the issues facing any production company aiming to make inroads into a rapidly developing area such as VR is finding clients that are willing to invest serious money into a process that is not yet universally available. The kudos of being first into a fresh area has to be balanced against the fact that the majority of
The client list for VR productions is jaw-dropping, ranging from Coca Cola and Unilever through to Virgin Media, the Royal Opera House, Manchester City FC and Land Rover, while renowned performers and artists that have been collaborated with include the likes of Sir Paul McCartney. VR productions from the company have won awards around the world and have been screened regularly at high-profile bespoke events. “Around the time Avatar came out there was a “If you’re one of those that imagines VR is a passing fad, then be prepared to think again”
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AUTUMN 2018 PRO MOVIEMAKER
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