G-TECHNOLOGY ADVERTISEMENT FEATURE
When you’re on a hectic location shoot involving several cameras, you need a straightforward backup solution. Enter G-Technology’s new Pro SSD range... The need for speed company, the aim being to throw the spotlight on the quality of some of the
T he modern commercial jobs that could involve everything from handheld cameras through to gimbals, drones, B-cameras and everything else in-between. All the time the pressure is on to stay organised and to achieve the necessary ongoing backups of every bit of footage in the field – in the sure knowledge that one slip could potentially lead to disaster. For seasoned filmmaker Nino Leitner it’s all in a day’s work – he learned early in his career that time spent at the end of the day downloading everything to multiple backup discs was just part of the job, and simply something that had to be done. But it was a tedious task, since the huge files associated with shooting in 4K could take an age to transfer across to traditional drives, and someone had to be there at all times to change over cards and to make sure everything was going smoothly. “Not so long ago this end-of-the-day procedure could potentially drag on for hours,” says Nino. “Now, however, the SSD has come of age and it’s signalling filmmaker is likely to find themselves regularly on the road, tackling large-scale
a big change in the way that we work. Whereas once they were prohibitively expensive and didn’t have the capacity to suit our needs, now the latest Pro SSD range from G-Technology is within the budget of many professionals and it’s revolutionised the way we do things, making life on the road so much simpler.” On the road Nino has just finished an extensive shoot in Italy and Switzerland, undertaken on behalf of a Miami-based real estate
bespoke accessories that will be going into the company’s properties. The end result is a film that’s destined to be shown to the company’s potential customers, to give them a behind-the-scenes feel for the luxury they’re buying into. “It was such a varied job that we had to come at it from all angles,” says Nino, “using a wide variety of cameras such as a Sony A7S, a Canon EOS 5D Mark IV and my Mavic drone to meet the brief we’d been given. Given the fact that we were predominantly shooting with Sony FS7 cameras that were outputting in 4K, using a high bit rate ProRes 4444 codec, there was a need for storage that could cope. We also needed something that would be considerably faster to download to than a hard drive on a laptop, and there was, of course, a need for the drives themselves to be totally reliable and capable of taking the kind of knocks that can happen when you’re on location.” The freshly arrived G-Technology line-up of professional-grade SSDs ticked all of the boxes and provided solutions at every level, whether for immediate backup in the field or an end-of-day
ABOVE Nino Leitner’s shoot for a big US client was the ideal test for the new suite of G-Technology SSDs.
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PRO MOVIEMAKER AUTUMN 2018
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