AUTUMN 2018
OPINION by Adam Duckworth
FROM THE EDITOR
TIME TO CHARGE PROPERLY FOR SOCIAL MEDIA
The serious money was, as a rule, to be found in charging for work destined for big national or even international campaigns for corporate clients. In recent years, the vast majority of customers have asked for some footage or short films to be made available for use on social media – for which there is often no extra fee offered, or a very small fee, because “it’s just for use on the web”. But as clients increasingly move their marketing spend from traditional media to social media, filmmakers are left with the low-fee option of social media or internet-only campaigns for which the fees are lower. And as social media platforms now run and charge for ads, or charge for promoted posts on Facebook and Instagram, this is a cheap way of clients getting content. Switched-on filmmakers are now reassessing this model, and when pricing up jobs are now taking into consideration how many people are likely to see the content on the client’s social media channels and whether the client is planning to pay to promote it, as that way it will have even more commercial value because it will be seen by more people. If you have your own large social media followings, then by posting your latest work on Instagram, Facebook or Twitter you are exposing the client’s brand to a big audience – and more than just the terms of number of followers; by posting, there is an element of you endorsing the brand, which has a cost, too (not least in that rival brands might not hire you in future to avoid any potential conflict). So clients should be made aware of it and should pay for that, or it should certainly be part of the negotiation around fees. However you approach the issue it’s becoming clear that now, more than ever before, is the time to be smart about social media...
Welcome to the autumn issue of Pro Moviemaker , and as you read this the teamwill be preparing to head off to the giant IBC Show in Amsterdam, to get another fascinating insight into the the future of filmmaking. If you’ve never been, then put it on your agenda for future years because it’s a rare chance to meet pretty much all of the manufacturers, movers and shakers in one place – and you learn so much. As always we’ve got an issue packed with reviews of the very latest gear, so look out for our test of the exciting new 6K Super 35 Kinefinity Mavo, while we’re also putting the Panasonic GH5S and its Sony rival, the A7 III, head-to-head to compare the qualities of these two feature-packed mirrorless marvels. On the features front we’ve got a report from the recent Sheffield Documentary Film Festival, one of the biggest events of its kind on the world, while we’re also looking at whether stock footage is now a viable way not just to provide those jaw-dropping – but frustratingly expensive – sequences in your production, but also whether it could make you additional income as a supplier yourself. Also unmissable is our profile of VR specialists Vision 3, who are proving beyond any doubt that this cutting-edge technology is here to stay. Another jam-packed issue, in other words, so take a look inside and enjoy!
TERRY HOPE, EDITOR
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The ultimate magazine for next generation filmmakers
Editor in chief Adam Duckworth Editor Terry Hope Senior sub editor Lisa Clatworthy Sub editors Siobhan Godwood, Felicity Evans & Lynne Maxwell EDITORIAL ADVERTISING Sales director Matt Snow 01223 499453 mattsnow@bright-publishing.com Advertising manager Krishan Parmar 01223 499462 krishanparmar@bright-publishing.com DESIGN Design director Andy Jennings Design manager Alan Gray Designers Lucy Woolcomb, Laura Bryant, Man-Wai Wong & Mark George PUBLISHING Managing directors Andy Brogden & Matt Pluck
Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridgeshire CB22 3HJ
Pro Moviemaker is published quarterly by Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridge CB22 3HJ. No part of this magazine can be used without priorwritten permission of Bright Publishing Ltd. ISSN number: 2045-3892. Pro Moviemaker is a registered trademark of Bright Publishing Ltd. The advertisements published in Pro Moviemaker that have been written, designed or produced by employees of Bright Publishing Ltd remain the copyright of Bright Publishing Ltd and may not be reproduced without the written consent of the publisher. The content of this publication does not necessarily reflect the views of the publisher. Prices quoted are street prices. In sterling they includeVAT but US dollar prices are without local sales taxes. Prices are where available or converted using the exchange rate on the day the magazine went to press.
ADAM DUCKWORTH, EDITOR-IN-CHIEF
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AUTUMN 2018 PRO MOVIEMAKER
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