BUILDINGA CAREER CASE STUDY
“One of the big movements in filmmaking at the moment is the telling of stories. People love the honesty of real people talking about their lives”
them. The idea was that we could make the films exactly as we want, to showcase our techniques without compromise.” Their first in the series was about Søren, a good friend of Sam’s who was living the dream as an ‘extreme’ photographer in the Alps. “The footage sat on the hard drive for a year and a half before we had time to do anything with it,” confesses Chloe, “but when we eventually put it online it got 50,000 views, 80 shares and our Facebook phenomenon and a shop window for the couple’s storytelling skills, its importance to The Visuals Teamwas about to become even more significant. Sam noticed a competition being run by hard-drive specialist LaCie that was inviting entries that explored the theme ‘In My following doubled overnight.” While the filmwas an online
Personal shoots Alongside the commercial work, which has built up steadily over the years, the personal shoots have always played a major role in moving the business on, and it’s allowed Sam and Chloe to explore new styles of filmmaking and to create material that has the potential to generate more commissions. “One of the big movements in filmmaking at the moment is the telling of stories,” says Sam. “People love the honesty of real people talking about their lives, and it’s an approach that even some of the biggest brands have been using in a commercial way. “From our point of view this is great news, since it’s the way we like to work. Because we know a lot of people fulfilling their dreams with great stories to tell, we decided to make a series of films about
ABOVE Taken during the Comic Relief shoot in north London. TOP Shooting footage for the film about extreme photographer Søren in the Samoens Valley in the French Alps.
41
AUTUMN 2018 PRO MOVIEMAKER
Powered by FlippingBook