AGENDA LATESTUPDATES
Fujifilm lenses target the pro Fujifilm’s goal to be a serious
player in the professional stills and moviemaking market has taken a step forward with the launch of a 200mm prime lens with a very fast f/2.0 maximum aperture which comes bundled with a 1.4x teleconverter. So on a camera like Fujifilm’s latest X-H1 which has an APS-C size sensor very similar to Super35, the lens alone acts like the full-frame equivalent of a 305mm f/2.0 optic. And with the 1.4x converter, it’s the equivalent of a 427mm f/2.8 so is ideal for sports and wildlife shooters. It will cost £5399/$5999 when it hits the shops in September. It has optical image stabilisation, is weather sealed and has a total of 19 elements, including one Super ED and two ED elements. The front element has a fluorine coating to protect from fingerprints. Fujifilm has also revealed an 8-16mm f/2.8 zoom to be launched in November for £1799/$2000, and future plans for a 33mm f/1.o lens. This would be the equivalent of a 50mm lens on a full-frame sensor. www.fujifilm.com
If you’ve been experiencing delays in your orders of SmallHD products, it’s because the American firmwas hit by a fire at its headquarters in Cary, North Carolina. “We could see flames and smoke pouring out of everywhere, but nobody was hurt,” said chief exec Wes Phillips. “Smoke and soot permeated everything. We had to throw away millions of dollars worth of inventory. Some of that takes 14 weeks to replace,” he said. The fire was spotted by Small HD employees who were working late and were the only people in the building at the time. www.smallhd.com SMALLHD HIT BY FIRE
Adobe Rush into sharing Adobe has revealed Project Rush, designed for high- quality editing of footage on a smartphone or tablet then immediately sharing the film to social media. It’s ideal for video bloggers who use their phones to record, edit and share footage quickly, but want the flexibility of professional editing software. It’s an integrated desktop and mobile software that syncs projects to the cloud so you can work on them on any device. It uses all the Creative Cloud apps like Premiere Pro and After Effects plus Adobe Stock and editable Motion Graphics templates. The project is in Beta test phase and Adobe are recruiting testers. www.adobe.com
CREATE FLAREWITH A MAGICWAND AND PIXIE DUST! If you don’t like faking flare on your films in post-production then you might be interested in creating it in-camera using the all-new Flaresticks. You just hold the Flarestick in front of the lens to create blurring or reflection as Fairy’s Favourite, Fat Lady, Magic Wand, Pixiedust and The Ball and each costs £39/$52 or a full set for £132/$174.
They are the brainchild of DOP Dirk Wojcik who says it’s a more professional solution than flea market substitutes such as used crystals, glass fragments and cellophane gels. www.flarestick.com
effects, or shine a light through to create some natural-looking flare. Currently the range includes such evocatively-named Flaresticks
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PRO MOVIEMAKER AUTUMN 2018
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