INDUSTRY IBC
NEEWER | 12.A35 NEEWER is a leading provider of photo, video and content creation equipment, trusted by creators worldwide for over 20 years. From pro lighting and flashes to camera accessories, audio solutions and smartphone filmmaking gear, NEEWER offers innovative products that combine performance, reliability and exceptional value. Visit the booth to experience the latest product launches and catch hands-on demonstrations. PTZOptics | 1.B07 PTZOptics provides high-quality, easy-to- use PTZ and fixed video cameras, remote management and control software, advanced automation tools, and visual reasoning and AI technology integration solutions. With a wide range of camera options, coupled with voice- and vision- based intelligence, PTZOptics serves traditional broadcast and enterprise AV, as well as video applications for a variety of sectors. SIGMA | 12.C19 For years, cinematographers have had to choose between the convenience of AF stills lenses and the usability of traditional cine lenses without AF. SIGMA is one of the first major manufacturers to bridge that gap with purpose-built AF cinema zooms, particularly as cameras like the Sony BURANO and FX series have made AF increasingly acceptable on professional sets. Both have fast maximum apertures for excellent low-light performance and a shallow depth-of-field. Don’t miss all this and more at SIGMA’s IBC booth. Sony | 13.A10, 13.D201, 2.G111 Sony is back with a huge kit showcase, including the Cinema Line FX5 camera, RIALTO 65 – an image sensor block
both Hawk-Woods 14.4V and 26V G-Lok batteries. They’re an ideal solution for rental houses and production teams looking to simplify their charging set-up and reduce the number of separate chargers required. In addition, Hawk- Woods will unveil the incredibly compact G-Lok Sandwich Plate, packed with useful features and connectivity options. We’re particularly excited about the flexibility it offers camera operators without adding unnecessary bulk. Marshall | 10.C11 Marshall Broadcast & Pro AV is a manufacturer of professional video solutions for broadcast, streaming and integrated AV. Best known for its PTZ and compact POV cameras, as well as production monitors, the company provides products for a wide range of applications, from TV studios and live events to corporate, education and houses of worship, with an emphasis on dependable performance and straightforward integration. Mnemonica | 5.A31 Founded in Rome in 2015, Mnemonica is the European studio-grade content hub for the whole film and HETV industry. It has brought to screen more than 1200 productions seen on Netflix, Prime Video, HBO, Sky and Paramount+, and serves as the official submission platform for the Venice International Film Festival. Fulfilling its original mission, the company lands at IBC with Mnemonica TRE: Production + Archive + Distribution, which provides rightsholders with complete data control. Full lifecycle: from pre-production to long-term preservation. Full freedom: unlimited users, no feature paywalls, full mobile access. Gold-standard security: TPN Gold Shield and ISO 27001 certified.
expanding VENICE 2 to 65mm format – and the SRG-AS10 PTZ auto-framing camera. The new HDC-R Series system cameras deliver reference-quality imaging for live production, alongside Moxela and software-based workflows powered by DMF architecture, reinforcing Sony’s leadership in software-defined broadcast. News production includes an expanded transmitter ecosystem and a content provenance demonstration, while spatial content production solutions, including OCELLUS V2 and XYN, sit alongside Cinematic Live’s colour-matched Cinema Line and HDC cameras. On the show floor, Sony leads two theatre talks: A Software Revolution, on the Barclays Women’s Super League’s software-defined broadcast journey; and The New Frontier, redefining multicamera virtual production. Strada | 7.A60 (with OWC) Sharing a stand with storage specialist OWC, Strada will be displaying its remote media collaboration platform, which enables editors, producers and clients to review high-resolution footage without uploading media to the cloud. New for IBC is a major update introducing integrated commenting and an enhanced mobile experience, making it easier to review cuts and provide feedback from anywhere. Visitors can also learn more about the new Strada/ OWC offering, which bundles Strada licences with selected OWC storage. Vocas | 12.D21 At IBC, Vocas will present a focused range of camera-support and optical- control solutions for cinema, broadcast and high-end production. Taking centre stage is the new EL-40 Eyepiece Loupe. Designed for critical monitoring, it transforms a compatible LCD into a magnified, glare-free viewfinder, with precise focus adjustment, magnetic quick-release and flip-up touchscreen access. The stand will also feature the Lightweight Base Plate, a universal 15mm shoulder-support platform with VCT-14 compatibility and adjustable rail height, alongside the MB-260 Matte Box. Despite its compact form, the MB-260 supports professional filter formats and can be expanded with rail support, masks, flags and a swing-away configuration.
DON’T FORGET Among the multitude of brands, visit Mnemonica’s booth to check out its hub of production tools
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