Photography News 76 WEB

Profoto

The Profoto Academy is an invaluable resource that benefits, helps and inspires photographers of all levels. We take a look at what it offers and why you should consider enrolling Profoto Academy ADVERTISEMENT FEATURE

PROFOTO IS A world leader in studio lighting, with an innovative product portfolio that’s second to none. It’s exactly why Profoto kit is the first choice among discerning photography enthusiasts and professional image creators. For evidence of Profoto’s innovation, you need look no further than the A1, the world’s smallest studio light, which redefined portable lighting. It might look like a standard speedlight, but the design of the flash head, the choice of light modifiers and its advanced feature set means it can be used on its own, or it meshes

seamlessly with other Profoto units. While the A1 has been superseded by the A1X, it is currently available in Canon and Nikon fits (while stocks last) through Profoto’s website and authorised Profoto stockists at a very attractive price. And then there’s the Profoto B10 and B10 Plus. These battery-powered flashlights offer impressive output – 250Ws and 500Ws respectively – in amazingly compact body forms, comparable in size to a fast aperture camera zoom lens. Their rechargeable Li-ion battery provides great shooting capacity and both units are fully

compatible with Profoto’s collection of over 120 light shaping tools. Their size, feature set and flexibility has transformed how photographers work on location and when time’s at a premium. Profoto products are designed to be easy and fast to use to allow the photographer to concentrate on getting the perfect shot. The inspiration behind the Profoto Academy is not just to help Profoto owners get the most from their kit, but also to educate and inspire aspiring photographers of all brand loyalties to appreciate how to use and

“The inspirationbehind the Profoto Academy is to educate and inspire aspiring photographers”

The Profoto A1/A1X (above) is the world’s smallest studio light and can be used on its own or with other Profoto units

26 Photography News | Issue 76

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