ENTREPRENEUR STORIES
Greg Law, co-founder of Undo, tells Catalyst about the three professionals who were integral to his business success
’ve been a software developer all my career, and as everyone in the industry
After several years spending our evenings and weekends proving that our approach could work and would be useful, in 2012 I quit my day job and started working from the garden shed full-time. We raised a very small amount of funding from some local investors (Robert Brady, Peter Harverson, Robert Swann and David Gammon), who introduced me to Ken Roberts – now CEO at Audiotelligence – who helped me get the commercial aspects of the business together, but also was a huge help in all sorts of things. I really didn’t know what I didn’t know, and Ken and those four angels were so useful. In fact, Robert Swann sits on the Undo board to this day.
knows: debugging dominates software development. Together with my co-founder Julian Smith, we figured there was a smarter way to do this, and so we created Undo to allow software developers to see what their code has really done as opposed to what they thought it would. You can think of the technology as like a black box flight recorder that allows investigators to piece together what happened to cause an aeroplane to crash, except our tech is to allow software developers to know why software crashed.
IDEASPACE B3 This series of articles is inspired by ideaSpace’s B3 events, at which you can hear from a successful entrepreneur and the three professionals who were instrumental in helping their business to flourish. The events also include networking, with pizza and beer to finish. Visit ideaspace.cam.ac.uk for details on upcoming events.
ISSUE 04 28
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