ast week, a lighting cameraman was asked by an ad agency if he had a ten-year-old daughter, if he had a nice kitchen and how much kit he kept in his house. All his answers were positive and the advertising folk then asked him to shoot a cereal commercial in his house. Is this the future of filmmaking? Perhaps if the videos in Definition Diaries on page 12 are anything to go by.
IMAGE The ASC Clubhouse in LA circa 1920 (where the arrow is pointing). The ASC was founded in 1919, just after the Spanish flu pandemic. A century on, it has a new challenge
JULIAN MITCHELL
04 EPISODIC FOR THE TIMES We talk to Tales from the Loop DOP, Jeff Cronenweth 06 CINEMATOGRAPHY THREAT President of the ASC, Kees Van Oostrum paints a dark picture ahead 08 SHORT-FORM QUIBI LAUNCHES DURING PANDEMIC Quibi’s programmes are under 10 minutes – is this the perfect platform for today’s production restraints? 10 FREEFOLK STAYS OPEN BY WORKING REMOTELY London’s Freefolk VFX and grading shop explains its remote agenda 12 DEFINITION DIARIES Commercials, production in isolation, new focus for Fujinon and the beautiful Isolation film
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1 7-22 APR I L 2020 | DEF I ANT 03
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