37 ADVERTISEMENT FEATURE Sony
WE HAVE MASSIVE DEVELOPMENT
The Intelligent Media Services portfolio is a synthesis of technology and services that Sony is presenting as a suite of options for businesses. These include XDCAM air, Media Backbone Hive and Media Backbone NavigatorX. Sony’s archiving solutions like Memnon, its optical disk archiving solution, and the Ci cloud collaboration platform, as well as cloud switching service, managed OTT and delivery services through Ven.ue and the now-essential ball-tracking technology, Hawk-Eye. With Intelligent Media Services, Sony aims to help video companies of any size unlock more value in their content by CAPABILITY WITHIN OUR ORGANISATION. WE DON’T JUST SELL PRODUCTS
ast year at IBC2018, Sony launched Intelligent Media Services. With audiences consuming content on devices
beyond the hardware, Sony also has an array of services in the purely digital space. “What we offer is a variety of services together as one portfolio,” explains Stuart Almond, head of Intelligent Media Services at Sony Professional Europe. “Every time we have engaged with customers, there is always a pain point, always some internal problem specific to that company. “As a result, we have developed a much more consultative approach. Intelligent Media Services is based around Sony’s ability to have expertise and consultants available to find out what those pain points are. It might be a broadcaster, or a production company, or a business that's trying to get themselves to be more efficient by migrating to the cloud. They want to know what services are available and what exactly we can offer in each individual case.”
whenever it best suits them, content creators need extra support in building and delivering content in an ever-shifting landscape. Sony’s Intelligent Media Services was rolled out as a portfolio of open technology and services, designed to transform the traditional media supply chain and unlock more value from content. Sony’s Intelligent Media Services spans the entire media supply chain, from capture and management to delivery of content. The company’s well- established hardware business has been a cornerstone of the broadcast sector for years; servers, switches, OB trucks and, of course, cameras are well integrated into studio environments around the world. But
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