29 NEWS FOCUS Al Jazeera
and filter relevant content based on these criteria. Then enable very lightweight and fast-production workflows that allow journalists to tell the stories fast and with a combination of authentic streams from a location,” he says. FINDING QUALITY The increase in speed and cost efficiency associated with the cloud could allow smaller and medium-sized publishers to begin competing with larger organisations, as the bar to entry (a multi-million dollar newsroom infrastructure) vanishes. Jacobi anticipates the arrival of new digital start-ups in the news space, too, opening the market to new players. Solutions employing AI to create metadata could replace the raft of people required to do content logging. As data becomes more ubiquitous and fluid, Jacobi sees the biggest change being how consumers find and watch news. He envisions easy access to the content through smarter EPGs, with all the data generated by a newsroom used to provide rich data, which can inform viewer choices.
“If Alexa has access to much more metadata, the offerings available to the viewer become much more relevant to the individual consumer, and this starts to drive media to create more niche content,” concludes Jacobi. Although newsroom technology is changing rapidly, Al Jazeera’s Logozar
believes quality journalism will win out in the end: “With this agile development in the newsroom, you remove a lot of manual work for the journalist. If you are freed up to have more creative time to work on the story, the quality of stories increases dramatically. The sooner we make we make this transition, the better – for all of us.”
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