FEED Issue 14

16 ADVERTISEMENT FEATURE AWS

The Washington Post’s Arc Publishing tools have become a guide for digital first media companies, from college papers to major broadcasters ARC LIGHTS THE WAY FOR DIGITAL

ne of the leading press institutions in the world, The Washington Post, has an impressive legacy of print

newspapers. But the digital offerings it’s been developing over the last two decades also continue to break new ground – not only journalistically, but technologically. As The Washington Post developed its online presence, it kept running into problems with vendor-provided systems for digital publishing that didn’t satisfy the needs of The Post ’s journalists or technical teams. This was particularly the case when it came to some of the digital press workflows The Post newsrooms were transitioning to, which comprised a mix of not only written, but photo and video journalism. The Washington Post ’s head of product for Arc Publishing, Matt Monahan, explains: “We realised we had a first-rate engineering team that could sit with the journalists in our newsroom and focus on building something superior.” That something superior is Arc Publishing, a digital publishing platform developed in-house at The Post , which is now being used widely by newspapers, institutions and, increasingly, broadcasters. “It started out as an experiment,” continues Monahan. “When we launched Arc Publishing as a commercial offering

four years ago, we began with university newspapers. Following this, we’ve grown to dozens of customers worldwide: broadcasters, news publishers, legacy and digital media, digital first news publishers. Today, we’re powering hundreds of sites worldwide, and video has become a really big piece of our portfolio.” The Arc Publishing content management system (CMS) was designed for ease of use, with a user- friendly interface that accesses a suite

of integrated digital tools. Ellipsis is a web-based digital storytelling tool for teams to create high-quality news and narrative content. The tool also anticipates multiple authors and editors working side-by-side. Anglerfish is Arc’s photo management system and offers control over image libraries, no matter the format, size or origin. Anglerfish includes the ability to automatically extract metadata, edit captions, location and photographer information and easily apply resizing and cropping. Arc’s video CMS, which has been getting more and more traction, is called Goldfish and has tools for enabling video version management, captioning, variant testing and coordination of different video streams across platforms. Other tools include WebSked, a tool for scheduling, budgeting and newsroom

WE’RE POWERING HUNDREDS OF SITES AND VIDEO HAS BECOME A BIG PIECE OF OUR PORTFOLIO

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