NATION OF SHOPKEEPERS
convenience of buying online 24/7, which is fantastic. We, however, believe that we’re able to offer something unique, by creating a fully personalised and exclusive piano experience. The showroom is yours to explore, while also giving piano enthusiasts a space where they can come and collaborate, share ideas and meet like-minded people to enhance their passions.” This sentiment is echoed by Tindalls assistant manager Jemma Wiltsher: “Independents and high-street stores have to offer more than the products they sell nowadays – otherwise people will happily buy goods online,” she says. “We have evolved to create a culture where artists can come and immerse themselves in an art class, discuss their project with a member of staff and test materials, or pop in to meet other artists as they shop. Even seeing a live demonstration by an artist – all of which you cannot experience very well online while surfing items!”
EAT UP! Smokeworks can provide a feast – wash it down with tasty tipples
Independent businesses are the foundation of great shopping experiences... they offer character
A UNIQUE APPROACH The reasons for supporting the independents on your doorstep are
A city with a thriving indie scene benefits from the unique character that each retailer brings. “Independent businesses are the foundation of great shopping experiences, and this is particularly true of Cambridge,” notes Simon. “They offer character and individuality that in turn gives the city its living, breathing personality.” Above all, shopping at independent businesses allows the city and residents to flourish. “If you support local business, you’re supporting the local economy, you’re supporting people who live in the city – you’re supporting people who could be your neighbours,” says Nathalie from Cambridge Contemporary Art. “That money gets reinvested locally, and I think that’s the most important thing.”
countless. From the welcoming faces that greet you, to the unique products and services they offer, independent businesses go above and beyond what any corporate or online retailer can offer. “Every week we have something new,” says Amanda Sinclair, who owns and runs Lilac Rose alongside husband Mark. “It’s a lot of work, but we want to keep it like that, so things stay fresh. It means our customers have a reason to come in every week. We also offer really great customer service, making sure that the people who work for us are warm and friendly. We know the stock inside out, and understand exactly how everything fits, so we can always offer a different style or size. Someone once said that it’s a bit like having a personal shopper!”
UNLEASH THE ARTIST WITHIN Tindalls is here to help with any creative project
42 JULY 2022 CAMBSEDITION.CO.UK
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