ADVERTI SEMENT FEATURE | G -TECHNOLOGY
SPEEDY AND SAFE! G-Technology’s range of SSD hard drives not only brings new levels of speed for the latest cameras, but security, too
waiting for the DIT to download the footage from cameras,” says G-Technology’s Ruben Dennewaldt. “Having very fast drives that download much quicker are a huge saving in time, which, of course, means money.” For quick, robust drives, G-Technology has the answer with its range of solutions that use flash-based SSD inside. Compared to traditional mechanical HDD drives, these have no moving parts, so are less vulnerable to impacts or vibration, and they are silent, smaller and significantly faster. And with capacity of SSD-based drives increasing all the time at more affordable prices, having a full SSD-based workflow from location to edit is a very real prospect. Many of the world’s top cinematographers trust G-Technology’s safe and speedy storage solutions –
With the never-ending rush towards even better video quality, 4K is the new norm, while 6K, 8K and even 12K are already here. Mix in Raw video files, ProRes in all its flavours (including 12-bit Raw), 4:2:2 10-bit recording, All-Intra codecs and sensors that only seem to get bigger with each generation of cameras; it adds up to a huge increase in data that all needs to be ingested, stored safely and accessed at speed with total reliability. Losing any of the footage would be a disaster, with a real, immediate financial impact and pretty much irreparable damage to reputations. That’s why storing a backup of your data on-set is a crucial part of workflow, and the need for hard drives that are designed for location work. With the cost of large productions increasing, time is crucial and expensive, so the speed of ingesting footage from multiple
IMAGE G-Technology offers a range of SSD drives to suit a range of budgets and speed requirements
cameras can be an issue – especially if a director or client demands viewing rushes, or even editing, on location. “If there are 50 people on a large set, 49 of them could be sat around doing nothing, especially the rugged, portable SSD drives that need no external power. They plug into a laptop or desktop computer and simply work*. And you can edit footage direct from the drive and play it back in high resolution. The G-DRIVE Mobile SSD has the fast USB-3.1 Gen 2 connection, compatible “The ArmorLock Security Platformmakes things easy and convenient to use”
18 DEF I N I T ION | NOVEMBER 2020
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