SET- UP | PRO V I DEO RETA I L
THE FLOORS The sales team occupies the basement of Newman Street, another way of turning the sales approach on its head. “If you want all the sales messaging, just go to our website and see all the ads there,” says Fry. The CVP Creative Experience on Newman Street currently houses: • A dedicated Canon floor with a selection of the main Canon pro and consumer cameras, plus third-party manufacturer accessories and a separate room with Canon DP monitors. • A floor exclusive to Sony with a selection of the main Sony pro and consumer cameras, along with third- party manufacturer accessories. • Europe’s largest display of Zeiss lenses; visitors may bring their own cameras to test them with, or choose from the selection available in the showroom. • A Blackmagic suite with a DaVinci Resolve editing space and other BMD products such as switchers, converters, recorders, adapters and more. • Cameras from ARRI, RED, Panasonic and Blackmagic. • Lenses from Angénieux, Leica, Canon, Sigma, Sony, Kowa and more. • Gimbals and accessories from partners, such as DJI, Freefly, eMotimo, 1A Tools and CineMilled. • Camera accessories fromWooden Camera, Vocas, Zacuto, SmallRig,
We wanted to ‘show off’ our knowledgeable team, on hand at the new premises to advise visitors
In addition, visitors can use the Camera Testing Area to rig and test their newly purchased kit, or any custom solution they may have built with the showroom’s equipment, to ensure they are happy with the whole package before investing in it. MOTION ROOM There is also a very popular Motion Room filled with a variety of gimbals to explore the most suitable for specific needs, as well as a Monitor Wall with the best 5in and 7in monitors the industry currently offers, all displayed side by side and synced via a video router to enable like- for-like comparison. Visitors can plug-in any camera or video feed and the same image will be displayed across all 20 monitors at exactly the same time. This is a really great way to test a variety of monitors to really see which best fits your needs. The Creative Experience is also designed to be used as an event space, ideal for product and skill set training by manufacturers and industry professionals, as well as networking, seminars and screenings. There are already a number of events taking place at the facility. For more information about these events, visit: cvp.com/events.
Miller, Sachtler, Ronford Baker, OConnor, Manfrotto, Anton Bauer, Hawk-Woods and more.
ABOVE LEFT CVP’s Jon Fry is taking a low-key approach to selling with the new Newman Street store in London.
10 DEF I N I T ION | FEBRUARY 20 1 9
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