INNOVATOR PROFILES
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JASON LU Job title Founder and CEO Company Cecoceco
How did you get into AV? Back in 2006, fresh out of university, I ventured over to Shenzhen in the Guangdong province, south-eastern China. This leading global technology hub is often dubbed the ‘Silicon Valley of China’ and is renowned for its entrepreneurial and innovative culture. Armed with a degree in computer science, my parents hoped I’d land a stable job with a large corporation. However, I had other plans – I wanted to blaze my own trail and start my own business. While Shenzhen boasted a burgeoning hub of LED display suppliers and manufacturers, the market was still uncertainty, I sensed an opportunity waiting to be seized in this unexplored blue ocean, and so I embarked on my journey in the AV industry, ready to carve out my own path. in its nascent stages, far from its explosive potential. Despite the What are you currently working on? For the past 17 years, my focus has remained steadfastly on LED displays, a passion that still burns brightly. It all began with the founding of Roe Visual, a company that has since risen to become progress, I believe there’s always room for innovation and advancement. That is why, in 2021, I launched Cecoceco, aiming to extend the expertise and technology amassed over the years to new horizons. With a vision to cater to diverse industries, we strive to offer a leading brand in the industry. Despite nearly two decades of visual products which inspire and captivate. As the founder and CEO of Cecoceco, I’m deeply involved in all aspects of the business – from product development to design and marketing – working alongside my team to push boundaries and shape the future. Favourite project? Among the numerous projects we’ve undertaken, one that stands out is U2’s The Joshua Tree Tour in 2017 – a truly impressive endeavour that left an indelible mark on me. This project was exceptionally intricate and demanding, requiring us to build a colossal 61x14m 8K LED video screen displaying the iconic Joshua Tree silhouette and other mesmerising visuals, all within a tight timeframe of just three months. While many in the industry balked at the enormity of the task, daunted by the complexity of customisation and a pressing deadline, we embraced the challenge wholeheartedly. We not only accepted the project but also managed to deliver it on schedule. And when the finished product was unveiled, we were so thrilled that it garnered widespread acclaim within the industry.
In a touching moment of recognition, the video director of U2’s tour personally expressed his gratitude and praised our team’s exceptional skills and dedication. He remarked that, in his decades-long tenure in the industry, we were the only company capable of fulfilling the delivery timeline, especially for such highly customised components. This accolade filled me with immense pride and gratitude towards my team. The challenges we faced throughout the project – along with such an excellent outcome – made this particular project even more meaningful for me. What exactly does the future hold for the AV industry? Undoubtedly, the future of the AV industry is brimming with promise and intrigue. I envision a dynamic landscape that’s characterised by the convergence of cutting-edge tech, new sustainability initiatives and an overriding emphasis on immersive, interactive experiences. The integration of augmented reality (AR) and virtual reality (VR), alongside our commitment to eco-conscious LED solutions, has the potential to transform not only the entertainment industry, but industries as diverse as education, hospitality, architecture and even healthcare. From my perspective, the evolution of AV transcends mere technological capabilities. It’s about harnessing technology to elicit emotion and ignite curiosity. In essence, the future of AV is an exciting unfolding story full of innovation, creativity and boundless possibilities. What advice would you give to someone starting a career in AV tech? Entering the audio-visual realm is not just a career choice – it’s an invitation to an enriching journey marked by innovation, creativity and a tireless pursuit of perfection. In this world, excellence is not simply a milestone; it is a relentless pursuit. It requires a truly deep understanding, desire for quality and passion for the craft. My advice for anyone considering embarking on a career in AV technology would be to remember that you are not merely operating advanced equipment or managing big projects. You are creating experiences that resonate deeply, inspire profoundly and touch the very core of your audience.
I sensed an opportunity waiting to be seized in this unexplored ocean; I embarked on my journey in the AV industry, ready to carve my own path”
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