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Printworks in Manchester had some help from ADI.tv for its incredible immersive animations
functionality that helps connect audiences to the performances or events taking place – and then as the technologies develop, how we can start to link spaces together to create those immersive effects,” says McCrea. Fortuitously, a greater understanding of the tech and its creative possibilities is increasingly commonplace. “The understanding of the requirements around pixels, spaces and things like that is such that it’s part of the everyday language now, and consequently people are more confident in addressing those larger displays,” says Haynes. “It’s now far less about ‘what do we do with this mass of screen’ and more about bringing visual artists’ incredibly creative content to it. I think a lot of the ideas you are now seeing in live venues started off in light entertainment TV programming, where screens started to become more visible elements and the lighting became approach’ to the use of AV in fashioning all-enveloping experiences also includes solutions such as its own Smartstage, described as an ‘immersive video environment which replaces the traditional green-screen element of a virtual studio and allows the presenters and audience to see and interact with the content around them’. almost secondary to the video.” For White Light, an ‘integrated
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