WHAT'S ON
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AN AFFAIR TO As LIVE heads to Las
Vegas for Infocomm 2024, we outline what to expect and what not to miss from this year’s show, including top tips from Avixa’s own Rochelle Richardson T he largest pro AV event in all of North Words Katie Kasperson America, Infocomm is an annually occurring conference that links manufacturers, integrators, equipment dealers and end users, highlighting the latest and greatest tech to hit AV markets. This year, from 8 to 14 June (with exhibits beginning on the 12th), Infocomm hits the floor of the Las Vegas Convention Center (don’t worry, it’s air-conditioned!), sprawling over 350,000 sq ft of stalls, stages and the like. Produced by Avixa (Audiovisual and Integrated Experience Association), the fixture is sure to be one not to miss, with an evening at Sphere, live TV broadcast and slew of seminars on the agenda. The conference itself is split up into seven focus areas: audio, content production and streaming, conferencing and collaboration, digital signage, enterprise IT, learning technologies and, finally, events and entertainment. Sub-themes range from hybrid working environments, including telephony and video conferencing systems, projection screens and LED displays, rigging and staging, signal routing and acoustics, as well as popular topics like cloud tech and digital media distribution. EXTRA EVENTS This year’s Infocomm includes an exciting new addition: on 11 June, the show will host An Evening at Sphere, allowing attendees to experience the venue’s immersive technology through filmmaker Darren Aronofsky’s Postcard from Earth . Since opening in September 2023, this orb-shaped auditorium – designed specifically for live audio-visual entertainment – has been a hot topic of conversation in the industry, signalling a much more prominent shift towards four-dimensional events. “Sphere is the perfect setting to welcome pro AV professionals from around the world to Infocomm – the event will leave them energised for the trade show and inspired by the magic created by pro AV,” says Infocomm producer Rochelle Richardson, CEM
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