WhiteWall
Displaying success: WhiteWall innovation wins coveted award ADVERTISEMENT FEATURE Innovative international photo lab WhiteWall, already known for its quality and design when it comes to presenting its customers’ photographic prints, is beginning the new year on a high by being rewarded for doing just that
THE BIG NEWS is that, for the first time, WhiteWall has won the coveted 2024 German Design Award’s excellent product design category. The prize, awarded by the German Design Council, highlights its commitment to quality. For those readers not in the know, the German Design Award is one of the world’s most prestigious competitions of its kind. Honouring groundbreaking products and projects, it chose WhiteWall’s Design Edition by Studio Besau- Marguerre. The award’s judges were convinced by the photo lab’s commitment to its creative vision and design concept, as well as the functionality and aesthetics of the product. This comes off the back of six Photography News -affiliated TIPA World Awards naming WhiteWall as best photo lab in the world. So what is the award-winning product in question? The Design Edition by Studio Besau-Marguerre presents frames in green, yellow and purple colour schemes. Yet, within these palettes, four different shades are presented. This, believes WhiteWall (and the judges agree), helps create a strong dynamic between the frame and the picture. The differing colour tones direct the viewer’s gaze, ensuring the combination of frame and image comes alive. Nevertheless, the effect is not overpowering or distracting; the frames remain neutral in themselves as all the shades share the same, single colour palette. WhiteWall frames its most recent success
“The award’s judges were convinced by the photo lab’s commitment to its creative vision and design concept, as well as the functionality and aesthetics”
When combined with the gallery- quality prints that WhiteWall also provides, the refreshing hues of these latest frames enable creative minds to add a personal touch to the home. WhiteWall’s managing director Thomas Alscheid enthuses: “The German Design Award is a new accomplishment for WhiteWall. This is the first time we have received an award outside of photography. We are particularly pleased with this outcome and it confirms our idea of working with designers. From the onset of the partnership, collaborating with Studio Besau-Marguerre has been very special, and so to be rewarded with the German Design Award is all the more satisfying.”
As trivial as it may sound to design a frame in a particular colour, WhiteWall adds that it was exciting to focus on frames, thinking about how they interact with the artwork presented, as well as examining how both aspects harmonise. “It’s fascinating to see how much influence a frame has on photography,” says Eva Marguerre of Studio Besau-Marguerre, “because it is a product that often only leads a shadowy existence.”
With their bold colours, these latest and already award-winning frames designed for WhiteWall are guaranteed not to be left in the dark. In fact, the German Design Council emphasised the frames’ four different-coloured strips from the same colour family – whether in yellow, purple or green – ‘enter into an exciting dialogue with their respective motif’. So, inject some colour into your wall displays for 2024. Contact
WhiteWall about its acclaimed Design Edition by Studio Besau- Marguerre and place your own prints in the beautiful frame they deserve to ensure the maximum visual impact.
PICTURE PERFECT With varying shades of yellow, purple or green available, WhiteWall’s frames are sure to make your pictures pop
whitewall.com
Issue 113 | Photography News 7
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