FEED Issue 06

8 NEWSFEED Updates & upgrades

September’s IBC show in Amsterdam will see the return of the IP Showcase. The Showcase, organised by broadcast industry technical and standards organisations, provides instructional and case-study presentations and product demonstrations promoting the benefits of IP infrastructure for real-time professional media applications. The event has been running at big broadcast trade shows since IBC2016 and has been instrumental in helping the industry get behind the standards- based approach to IP. This will be the first IBC since the publication at the end of 2017 of the SMPTE ST 2110 Professional Media Over Managed IP Network suite of standards. This IP RETURNS TO AMSTERDAM

standard aims to help manufacturers more easily create interoperable IP-based broadcast studio products. The showcase will exhibit equipment from an estimated 50 vendors. Displays will highlight the benefits of IP signal transport and will focus on SMPTE ST

2110-10/20/21/30/31/40, the SMPTE ST 2059 Broadcast Profile for IEEE 1588 Precision Time Protocol (PTP), AES67 and AMWA IS-04/IS-05. The IP Showcase will take place in rooms E106 and E107 at RAI Amsterdam. Find more details at www.ipshowcase.org.

OTT READY TO GO IN TAIWAN

Taiwan Broadband Communications has launched a new OTT service called TBC GO. TBC GO is powered by Broadpeak CDN solutions, with the Broadpeak BkM100 video delivery manager and BkS400 HTTP video cache brought onboard to help reduce network bandwidth. The BkS400 HTTP video cache servers and BkM100 video delivery manager have been deployed within several points of presence (PoPs). The BkM100 monitors the popularity of content based on usage patterns, allowing Taiwan Broadband Communications to define a minimum number of viewings for each PoP before the content is cached. Taiwan Broadband Communications will use the BkS400 server to cache content at the edge level. Popular content is automatically provisioned to the edge servers while long-tail content remains in a larger central library. Leveraging HTTP adaptive bit-rate technology, the servers will help improve the quality of user video experience.

FINDING A RULE OF THUMBNAILS

UK broadcaster ITV will use AI to generate automatic cover artwork most likely to appeal to any given user segment. The project, developed in partnership with Swedish video experience company Accedo follows a prototype developed on top of the Amazon Web Services cloud platform. The aim is to use the emotional triggers of viewers to deliver personalised cover art in order to increase user engagement and video consumption. It has already been

tested using a number of video samples to generate thumbnails with different styles. Using AWS Rekognition video analysis tools as well as the company’s own products, Accedo will help ITV to validate the business case for the trial. A focus group with ITV customers will evaluate emotional reactions to different sets of pre- generated thumbnails of, for example, key characters. The observations will become the baseline for a prototype set of rules to preselect relevant thumbnails.

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