53 TECHFEED AI
DEEP FAKES: THE END OF FACE VALUE Artificial intelligence can now be used to create seamless fake footage of people from President Obama to major movie stars to…well, you Words by Maria Korolov
it. Now anyone can. The technology rapidly evolved from an academic exercise to software that widely available to download and run on a home computer. In 2013 a popular chocolate commercial featured a very convincing resurrection of Audrey Hepburn. But the ad required months of work by VFX house Framestore and millions of dollars to produce. With deep fakes technology, we’re talking about something that can be produced in an afternoon on no budget. FAKE TERMINATOR In December of 2017, a Reddit user going by the name ‘deepfakes’ became famous for software that allowed the faces of famous actresses to be swapped with those of porn stars in porn videos.
wo years ago, a professor at the Technical University of Munich published research showing how an ordinary, consumer-grade
computer could process video in real time so that the face of someone in the video could be replaced with someone else’s, even matching facial expressions and mouth movements. (“Face2Face: Real-time Face Capture and Reenactment of RGB Videos”: https://youtu.be/ ohmajJTcpNk). “These results are hard to distinguish from reality,” says Matthias Niessner, who runs the university’s Visual Computing Lab. Of course, computer-generated content has been a staple of the movie industry for years. What’s different now is that it doesn’t take a Hollywood-sized budget and specialty computer equipment to do
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