19 IBC OTT SHOWCASE Axinom
SOLUTIONS FOR GLOBAL OTT Axinom will be promoting its range of OTT backend solutions at IBC2018 as well as a special SDK for frontend partners
s large broadcasters and telecom companies look for extra revenue streams, one obvious choice is to reach viewers outside
So, Axinom has introduced a special SDK for frontend partners. “The intention is to mitigate such risks, control the communication between backend and frontend and increase the development speed significantly,” says Jõgeva. Projects in production recently have put all this knowledge into action. Some of the company’s new international customers target over a billion potential viewers globally in multiple languages and with catalogues of hundreds of thousands of hours of content – both VOD and live. “The usage of various engagement models like SVOD, TVOD, and AVOD enable growing revenue streams and further expansion of these services,” says Jõgeva. “As the OTT market has been growing steadily year after year for about ten years, then many of the OTT service operators are on their second or even third major version of their platform. Bigger players will definitely seek to unify their offerings, especially on the backend side to reduce operational overhead and technical separation of the platform stack. Meanwhile, cloud environments become more important, to offer proper infrastructure as dynamic scaling and serverless set-ups bring tremendous value to OTT. “Unifying OTT offerings into one, single powerful platform, allows OTT service operators to benefit from significant performance improvements as well as the flexibility and sustainability of a central platform that can serve as a base for their future digital business,“ he concludes.
A TRULY GLOBAL SERVICE NEEDS TO FACE THE FACT THAT ITS USERS MAY BE TRAVELLING, SO THEIR PREFERENCES AND USER DATA NEED TO BE AVAILABLE ANYWHERE IN THE WORLD SIMPLIFYING INTEGRATION One of the areas receiving attention in a complex OTT set-up is simplifying the integration between backend and frontends. In Jõgeva’s experience even minor mistakes formulating the API calls towards the backend can result in very high extra costs in terms of computing resources and ineffective CDN usage. In a multi-screen world with potentially tens of different client applications, such errors add up quickly. architecture – such dedicated units have been the key to our success.”
their traditional territory via the internet. A simple plan in essence but one that introduces many technical challenges. That’s where Axinom is placing its focus. “You need to consider a plethora of languages for the metadata, various payment methods, different content catalogues and product offers, depending on the target market,” outlines Jürgen Jõgeva, director of Axinom Products. “A truly global service needs to face the fact that its users may be travelling, so their preferences and user data must be available anywhere in the world – keeping it in sync and compliant with many regulations is not a minor effort.” Axinom is promoting its range of OTT backend solutions that it says are capable of serving millions of users with huge content libraries of on-demand and live content, while also providing tailored offerings “and a highly performant service”. At the core is its Content Management System (CMS), together with its Backend Interfaces and Services (BIS), and Axinom DRM for Digital Rights Management. “Our focus continues to be on workflow, content management and automation, by using Axinom CMS, and delivering deep, complex integrations with third party services on the market,” explains Jõgeva. “Successful execution requires strong teams in development, project management, QA and platform
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