FEED Winter 2020/21 Web

AD TO CHINA Telstra is helping major media rights holders get their content into China – and just in time

Esports is becoming a huge global phenomenon and China has been both a big consumer and host of major esports content. Telstra’s network is already very active in helping gaming companies both inside and outside China fuel the hunger for

the right people to get solutions implemented quickly. In addition, Telstra has the infrastructure to support internet delivery, which is becoming more of a critical request. With years of experience helping the world’s major video platforms stream in Australia and building infrastructure in China, Telstra offers an established and secure solution for internet delivery into the country. “Our Telstra GMN point of

this new content sector. The collaborative nature of Telstra PBS means Telstra has an experienced Chinese team on the ground. “Working with incumbent technology providers for access to a network can often come with uncertainties, as there may be unforeseen

YOU NEED SOMEONE ON THE GROUND WHO CAN HELP BOTH SIDES BUILD THE BEST SOLUTION

presence (PoP) in Hong Kong sits next to our internet PoP. It’s just a cross connection. Then, customers can get whatever bandwidth they want easily from our global IP network,” concludes Sung. As the world’s second-

compatibility issues with your own architecture. Ideally, you need someone with the right expertise on the ground, who can help both sides build the best solution,” explains Sung. Having Telstra’s team available in China also allows its customers to have an in-country liaison who can speak for the customer, track down faults and talk to

largest economy with a significant audience base, China is only going to grow as a content market and producer. With its infrastructure, technologies and expertise on the ground in China, Telstra stands ready to help media companies grow with it.

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