BRIEFINGS INDUSTRY
[ FUNDING ANNOUNCED ] BFI INNOVATION FUNDS TARGET DATA GAPS IN INDIE SECTOR T he BFI National Lottery Innovation Challenge Fund
sensitivities and business models. The first pilot study will focus on data sharing between distributors and exhibitors – providing both groups with new insights on films and film audiences to improve audience targeting and optimise marketing spending. The second will develop a new database that captures commercial performance of films, aiming to identify revenue-maximising strategies and clarify sector value.
has awarded £200,000 to British Screen Forum, partnering with Exeter and Goldsmiths universities to find solutions addressing the data gaps that exist in the UK’s indie film ecosystem. The goal is to boost investment and profitability in the sector through exploring methods of sharing and reporting film and company data that respects privacy, commercial
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