DEFINITION THE VIRTUAL FRONTIER
UNDER THE HOOD VP studio Quite Brilliant feeds AI models with specific reference material, which improves the realism
we’ll feed the system detailed images of headlights, bodywork and other elements so it understands that particular model.” Some AI providers like Runway offer licensed enterprise versions with IP protection and claim its outputs are copyright-protected. “In theory that is great, but it’s difficult to know how robust that protection really is especially when models may include international components or opaque training sources.” AI EXPERTISE IN DEMAND Integration of AI into studio environments means studios need to equip themselves with specialists. “It’s a real skill,” says Shaw. “There are dozens of wrappers and platforms where models can run.” Models such as Google’s AI image editor Nano Banana might appear inside other software packages such as Higgsfield or Runway, so trying to use them effectively is a challenge. “Everything is evolving extremely quickly and the quality differences between them can be dramatic.”
The Veles team is candid: some roles will disappear. “If you love working in Unreal, you might have a problem,” he says. “But if you love making films, you will find a way.” Interestingly, the team has observed that younger creatives are not always the quickest to adapt. “We expected young people to lead this,” he shares. “But often it’s mid-career professionals – people with previous experience – who benefit the most. These filmmakers bring narrative expertise and are able to leverage AI as a tool rather than resist it.”
THE structure of the scene STILL COMES FROM THE creative team ”
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