TECH CONTENT SECURITY
GETTING CLARITY ON CLOUD SAFETY LucidLink offers a cloud-based solution for accessing and editing large shared files. The platform is used by a variety of content-intensive sectors, including construction, architecture, media and entertainment. Most content production occurs via a hybrid of on-premises and cloud systems, with each environment requiring its own security approach. “On-premises offers control but requires total responsibility for hardware and patches,” says Tom Holmes, media and entertainment workflow consultant at LucidLink. “Cloud solutions provide ‘shared responsibility’, where the provider secures the infrastructure while the
customer manages identity and access management, which is often more robust in a cloud environment.” LucidLink’s security is based on a regime of zero-trust storage where security is baked into the file system - even the provider cannot access unencrypted data – as well as just- in-time (JIT) permissions, which use granular, time-bound access for sub folders rather than broad project access. The platform also has immutable audit trails that are real-time logs of who has accessed or modified a file. But none of these tech solutions are workable unless teams are aware of the potential threats and the best practice
for keeping content safe. AI has scaled the ability to conduct cyberattacks, with everyone a potential victim of personalised phishing or deepfake audio. Demanding deadlines can force teams to cut corners, whether through abandoning protocol or employing ‘shadow IT’ – tools or consumer apps, including AI, not approved by production. “People, not technology, are often the weak link. We recommend a ‘no-blame’ culture for reporting suspicious activity and contextual training during on-set ‘Safety Minutes’. The best security is frictionless; if secure storage like LucidLink feels like a local drive, users won’t seek unsecure workarounds.”
PART OF THE PACKAGE Companies are becoming more aware of security risks during the shooting and editing stages
There’s often an anxiety that creativity and security clash, that greater care for security and procedure hobble the creative process. But security should add to freedom and creativity. After all, if security ends up harming the production, it’s not really security. “Production must take place in a highly secure environment and security should not interfere with the creative process,” says MovieLabs’ Stephens. “Often that becomes a zero-sum game – but it shouldn’t be. It is possible to do both. If people working on a production understand how necessary the security is, and the people managing the security understand that the creative process doesn’t have the same characteristics as a corporate environment, we can get a long way to securing production.”
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