Photography News 117 - Web

Buyers’ guide

Buyers’ guide

We pick out the brightest names in lighting, from innovative LED systems to essential tools for creatives Find the light of your life

Neewer › uk.neewer.com

WORDS BY PETE TOWNSHEND

THERE’S NO DOUBT that mastering the art of lighting can bring a whole new dimension to your photography. Not only does it free you from the constraints of low ambient light, but also gives you complete control over the look you are trying to create. So much control means you can create images with complete intention. Rather than working with what you’ve got on the day, artificial lighting allows you to meticulously design, plan and test the result you want before the shoot. This is especially useful if you are paying for a model’s time or only have a product in your possession for a limited period. The lighting industry is such that, even as a seasoned professional, it can be hard to keep up with all the brands that enter the market, not to mention the fast development of new products and technologies. That’s why we are bringing you this buyers’ guide to lighting. To follow, we have outlined the newest and best lighting manufacturers – along with some familiar names – to help give you the toolkit you need to make the right lighting choice.

accessories such as soft boxes, tripods and filters. Neewer focuses on practical and affordable tools for photographers and content creators at various levels. Services include a 45-day return policy and two-year warranty – making it a compelling choice.

Founded in 2011, Neewer is now a well-established brand offering a range of photography and video equipment, known for providing functional products at accessible prices. Its line-up includes LED panels, flashes, ring lights and video lighting gear, alongside

Hobolite › hobolite.com Hobolite designs LED lighting with a focus on aesthetics. It produces elegant portable lighting systems that cater for photographers and videographers working in various environments. The brand’s products are built to function as a cohesive system,

intended to simplify the set-up for creatives who often work outside of studio spaces. With a solid background in R&D and a focus on user experience, Hobolite provides flexible lighting solutions aimed at meeting the requirements of content creators on the move.

Issue 117 | Photography News 39

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