Photography News 117 - Web

Innova Art

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The perfect finish for your photographs Innova Art’s meticulously crafted fine art inkjet papers ensure every photograph is printed with precision and beauty

Fine art papers for every image Photographers need options, and Innova Art delivers. Its Fine Art range offers a variety of beautifully crafted papers with different surface textures to match the artistic needs of each image. Whether you prefer a smooth finish or a more textured appearance, this range provides complete control over the final look of your photographs. At the heart of this collection is the Smooth Cotton High White 215gsm. This paper, made from 100% cotton, is a favourite for photographers who want an ultra- smooth surface that allows fine details to shine without distraction. Its matte finish eliminates glare, ensuring your audience’s focus stays on the image itself. Meanwhile, its archival quality guarantees your work will stand the test of time, maintaining its vibrancy and details for years to come. Sustainable quality Innova Art’s papers are not only about quality, but also sustainability.

WHEN IT COMES to photographic papers, Innova Art has a clear focus: ensuring the best possible finish for photographers. This commitment has earned the brand a nomination in the Photography News 2024 Awards for best inkjet media: fine art finish with for its Smooth Cotton High White 215gsm paper. manufacturers, Innova Art has one goal: producing world-class photographic paper. Founded in the early 21st century, the company doesn’t operate as a typical paper mill. Instead, it works closely with trusted paper mills, selecting the highest-quality materials to create paper specifically for Pure photography Unlike traditional paper

inkjet photographic printing. This intense focus allows Innova Art to consistently innovate and deliver exceptional products tailored to photographers’ needs. Once Innova Art has selected the finest raw materials, the paper is transported to its UK base, where a high-performance inkjet coating is applied. The paper is then cut to size at the specialist conversion facility, ensuring the perfect surface for inkjet printing. With this controlled process, Innova Art guarantees a level of quality that matches the precision and detail photographers expect from their prints. By overseeing all aspects of the manufacturing process within the UK, the company ensures that quality control is second to none.

MASTERING THE FINE PRINT Innova Art’s tight control over the production process enables it to adapt to new trends and innovations in photography

“Innova Art guarantees a level of quality that matches the precision and detail photographers expect”

By working with mills that ensure responsible forest management, the organisation is committed to preserving the world’s natural resources. Smooth Cotton High

White 215gsm – like all of Innova Art’s cotton papers – is pH-neutral and acid-free, making it the ideal choice for artists and photographers aiming for longevity in their prints. This focus on environmental responsibility, paired with Innova Art’s commitment to archival quality, makes its products a sound investment for any photographer or fine artist looking to create lasting, impactful work. Why vote for Innova Art? Innova Art’s Smooth Cotton High White 215gsm is the result of an organisation fully devoted to serving photographers. By focusing exclusively on inkjet paper for photography and fine art, it has mastered the process of delivering high-performance media that helps your work stand out. The fact that it is made entirely in the UK – from sustainably sourced materials – only adds to its appeal for those who value environmental responsibility alongside superior print quality. If you value giving your work the professional finish it deserves, now is the time to cast your vote for Innova Art in the best inkjet media: fine art finish category.

innovaart.com

12 Photography News | Issue 117

photographynews.co.uk

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