G -TECHNOLOGY AND SAND I SK | ADVERTI SEMENT FEATURE
increasing the impact of the storage campaign. DMAX could use the spot on TV, online and on its social media channels, while Geiger could also distribute the clips on his social media channels. Now it was time to shoot, with filmmakers Holger Frick and Florian Wolf of Superama Creative Services taking the reins. THE SHOOT Filming was slated for a single day with two camera crews and two directors – the target being one 35-second image spot for DMAX, two seven-minute ‘making of’ clips, and eight product videos for SanDisk and G-Technology. All the products shown were actually used during the shoot, so the statements in the behind-the-scenes clips were spontaneous, a true testament to the functionality of the gear being used. With the idea of the TV spot and ‘making of’ clips clear, the set had to be visually appealing, not only in front of the camera but behind it, too. So the lighting was planned in detail not only for the shots that were created for the actual commercial, but also for the ‘making of’ cameras. Good planning of the colourful lighting also made grading a lot easier via DaVinci Resolve, so that the ‘making of’ and TV spot shared the same aesthetic. The main camera used for the TV spot was a Blackmagic Ursa Mini Pro 4.6K, shooting in ProRes 4444 and using anamorphic zoom optics. And for the behind-the-scenes segments, a DJI Inspire 2, DJI Phantom 4 Pro, several GoPro Hero6 Blacks, a GoPro Fusion 360° camera and two Sony A7s IIs were used – the latter on DJI Ronin gimbals. This meant a large volume
of data was recorded and was backed up to multiple G-Technology SSDs simultaneously, which was possible within minutes thanks to the high transfer speeds of the devices. QUICK EXCHANGE At the set’s digital imaging technician (DIT) stand, the production used a MacBook Pro 2018 connected to several drives. The main disks were a 24TB G-SPEED Shuttle XL with Thunderbolt 3 connection, which was used for the behind-the-scenes section and a 2TB G-DRIVE Mobile Pro SSD with Thunderbolt 3, on which the spot was cut. In addition, there was a 2TB SanDisk Extreme Portable SSD, on which the entire project between Final Cut Pro and DaVinci Resolve could be exchanged without further copying. The TV spot was cut in Final Cut Pro X, using a MacBook Pro and external 21:9 monitor, while the ‘making of’ clips were edited and finished on an iMac, also in Final Cut Pro X. Finally, for colour grading in DaVinci Resolve, which was achieved
on a modified Mac Pro 5.1 with Titan X, a reference monitor was used in the shape of a Flanders CM250. As well as this high-spec editing kit, it was the high speed of the G-Technology and SanDisk storage used that helped the post- production run smoothly, as it was possible to run many post-production elements simultaneously. The SSD disks, with their high data throughput, are ideal for this, because they can be worked from directly, in full-quality and high resolutions.
MORE INFORMATION: g-technology.com sandisk.com
SEPTEMBER 20 1 9 | DEF I N I T ION 81
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