POWER RANGES | FEATURE
POLARISING POWER INCREASINGLY, BUYING BATTERIES DEMAND THAT YOU CHOOSE BETWEEN SMARTER OR CHEAPER MODELS, BUT YOU CAN HAVE BOTH
WORDS JULI AN M ITCHELL / PICTURES VARIOUS
B attery manufacturers are facing a fork in the road as far as their of cheap battery solutions available online, manufacturers that need to build-in client loyalty, are now making their products as smart as possible and, in some cases, lowering prices. Ross Kanarek, CEO of CoreSWX, sums up the current situation: “If you’re not careful, it becomes a race to the bottom. Our industry at the moment is flooded with a lot of low-cost products. There are a few manufacturers producing more premium research and development plans are concerned. Due to the huge amount
bring down our labour costs. In addition, we’ve managed to program the packs and are working with camera manufacturers to make a bespoke firmware package, where people can actually take the packs, connect them to their PC or Mac through USB and just drag a camera package on to the pack. The pack will then communicate with the camera on various settings, based on what the camera manufacturer requires.”
products, then all the factories from China are packaging battery cells. There are ten to 15 different companies with just their name on the same basic battery product.” CoreSWX is, therefore, looking at a more feature-packed and ‘smarter’ battery product to potentially polarise the market in its favour, separating itself instantly from the ‘cheap and cheerful’ products. “Anyone can compete on watt-hours and on price, but what we’ve done on our NEO packs that we’re showing at IBC2019 is more of a modular design, so there’s much less cabling,” explains Kanarek. “Everything interlocks together, which also allows us to
ABOVE Hawk-Woods has launched a super-efficient DC-to-DC converter that’s capable of delivering 48v to 500w
SEPTEMBER 20 1 9 | DEF I N I T ION 71
Powered by FlippingBook