IMAGES There were major product releases and some clever tech for the lone creator
monitor, a smartphone, DSLR or GoPro mount – or to the nearest iron fence with the magnet – this light is a solution for any level of vlogger, videographer or photographer. POST PRODUCTION Adobe has released a mobile version of its editing software with Adobe Premiere Rush for social media content creators. Video can be shot with the software’s built-in camera, and then cut and colour corrected; audio can be mixed, and motion graphics added on iOS or Android devices, or on a MacOS or Windows desktop system. Once finished, content can be uploaded directly to YouTube, Instagram, Facebook or other social platforms from the app. Tips and tricks for vloggers are featured prominently on the Adobe website. A test drive of the app is free and can be upgraded with a monthly or annual paid subscription. Kinemaster is another mobile-based, high-powered post production app for YouTubers. The iOS or Android app can work with multiple layers of video and audio for editing, animation, effects, chromakey, and audio editing and mixing. A free version of the app offers basic functionality, though a watermark is attached to each video. The watermark can be removed and full access to premium content – such as additional effects and transitions – can be purchased with a monthly or annual subscription. STORAGE The least sexy yet most important aspect of all video production occurring in the vlogger space is storage. Digital assets have value, but storing a back catalogue on external drives is not an ideal asset management solution. EditShare is pitching its XStream EFS 200 shared storage system to the young producer market. Starting with a 24TB node, which is scalable to 360TB, the EFS 200 is an affordable and flexible option for creators shooting gigabyte upon gigabyte of video. As content creators expand from one-person home editors to multi- person crews, EditShare allows project collaboration, managerial applications for system administrators, and automated tasks for backup of precious media assets.
with a pair of waterproof and shock proof microphones worn like earbuds. The orientation of the mics mimics human hearing, and stereo playback puts the listener in the same sonic space as sounds were recorded, with elements coming from all sides. The mics come with a USB-Type A plug and can be connected to iOS or Android devices via an adapter. 3D audio can be captured with a variety of built-in and third party video and audio apps. ‘Portability’ is a buzzword for promoting products to the vlogging market. The Wireless GO microphone system from Rode is a very portable microphone transmitter and receiver, each about the size of a small pad of Post-it notes. The microphone unit can be clipped to clothing, or used as a belt pack for a lavalier mic or headset. The system transmits on the Series III 2.4Ghz digital spectrum, with 128-bit encryption and a maximum range of 70 metres. CAMERA SUPPORT AND LIGHTING Lume Cube offers two different versions of its ultra-portable LED light, the original Lume Cube and the new Lume Cube Air. Though less expensive than the earlier version, the Lume Cube Air is full of features and seems almost purpose-built for the online video creator community. The Air is tiny, at just over 1.5in square, and puts out 1000 lumens of 5600K daylight temperature illumination. The light can be mounted to a standard 1/4in tripod mount or with the built-in magnet. The accompanying iOS and Android app enables one or more lights to be controlled via Bluetooth. The Lume Cube Air is waterproof to depths of ten metres or 30ft. Since it can be attached to a computer
together ‘creator kits’ for a new generation of video and audio content creators. The range of options includes a DSLR vlogging kit; a mirrorless vlogging kit, including the Canon EOS 80D and the Sony Alpha a7 III respectively; and a mobile creator kit based around the smartphone, an item most content creators already own. B&H also offers a podcasting kit, featuring the RODECaster Pro audio production studio. Another even bigger retailer following its customers into the future is the US- based consumer electronics chain, Best Buy. At this year’s VidCon, the company partnered with Canon to promote a range of cameras and production equipment, and produced workshops featuring popular YouTubers. The company’s show booth was a production studio with a set for shooting, and a suite of post-production tools for editing and sharing content. AUDIO Sonic Presence offers a speciality microphone to those capturing video and/ or audio with smartphones. The VR15- USB Spatial Microphone records 3D audio
IMAGES Lume Cube portable LED lights above; the mobile app Kinemaster, right
12 DEF I N I T ION
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