Photography News 91 Newsletter

First test

WhiteWall RoomView PRICE: FROM£12.95

WHITEWALL.COM/UK

LOOKING GOOD I was very happy with the final print on the wall, but I knew I would be, thanks to the wonder of RoomView

If you want your favourite photograph up on the wall, but you’re not sure what size and style to go for, leading lab WhiteWall has the answer: a new feature called RoomView

1. Register and upload your image/s

WHITEWALL is a multi-award winning printing service with an enviable worldwide reputation. The company has recently introduced RoomView: a website feature that lets you see how an enlarged framed, or unframed, print would look on your own wall. That’s the really clever thing, because – while RoomView does have the option of seeing your masterpiece on a sample wall – seeing it in place and to scale on your own wall is unique. The image registering and uploading process is straightforward, so nothing new or revolutionary there. I have a blank living room wall I wanted to fill, so I prepared a large image. The original shot was taken on a Fujifilm X-T2, a 24-megapixel camera, so needed resizing in Photoshop. Silver Efex Pro 3, the latest plug-in from Nik Collection 4, was used for the mono conversion. Just to say, I added a gondolier under the bridge, but the red brolly was captured at the time. With the image uploaded, there was a button on the WhiteWall site to access RoomView. From there, it was a matter of following the instructions – and if you need help, YouTube videos are available. To start, you get a QR code. Once scanned on your phone, it takes you to WhiteWall and prompts you to take a photo of the wall. You don’t have to remove existing images, but the wall does need to be measured. It’s also suggested you stick a blank sheet of A4 paper where you plan to place the print. Once you shoot and OK the result, the image is automatically uploaded to WhiteWall. The next step is to add the wall dimensions and pull out the virtual box to give the right perspective. Clear the wall if necessary and set a

SPECS ›  Price From £12.95. The 70.6x50cm print featured in this test cost £164.95, plus carriage. WHITEWALL OFFERS A RANGE OF PRINTING SERVICES FOR ROOMVIEW, INCLUDING: ›  Under acrylic glass: photo print, ultraHD, ultraHD metallic print, matte acrylic glass, WhiteWall Masterprint ›  On aluminium: direct print on aluminium Dibond, original print or ultraHD on aluminium, print on brushed aluminium ›  Images in frames Solid wood frame, floater frame, aluminium artbox, solid wood ArtBox ›  Turnaround Seven working days ›  Contact whitewall.com/uk

3. Mark out your wall and add dimensions

2. Read the QR code and photograph your wall

4. If your wall already has prints hung, RoomView will remove them for you

5. Click on the wall to set a white point for a realistic view

6. Now select print size, type, finish, frame style – and pay

7. The print arrives well packaged

THE PRINT ARRIVEDVERYWELL PACKAGED, FACE-DOWNON FOAMAND SHRINK-WRAPPED, SONO RISKOF HARM

PROS RoomView is easy to use, simple ordering process and it works, amazing finish and quality of the final print CONS Nothing Verdict I was delighted with the final result. Print quality was awesome and the more expensive ultraHD option was well worth it. The subject of this test, though, was RoomView – an excellent feature and easy to use. If you’re thinking of spending money on a print, this gives reassurance you’re making the right decision. RoomView proved invaluable in that respect. Give it a go and I think you’ll be impressed.

white point to account for your room’s ambient lighting. Then, it’s time to play with sizes, print type, frames and so on, with the price of your proposed purchase constantly refreshed. Once done, place and pay for your order. I went for an ultraHD photo print on aluminiumDibond, using Fujifilm Crystal Archive Glossy. It measured 70.6x50cm and cost £164.95, plus carriage. My order was made at 10am on a Friday – I got courier notification and

an email fromWhiteWall the following Tuesday lunchtime, telling me delivery would be on Thursday. This was within the seven-working-day turnaround stated by WhiteWall. The print arrived very well packaged in an oversized card outer. Inside, it was placed face-down on foam and shrink- wrapped, so no risk of any harm. On the print’s rear were two aluminium rails for wall fixing and a print care sheet was also provided. WC

Issue 91 | Photography News 37

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