WHAT ’ S NEXT? | THE DPP
WILL COVID-19 CHANGE THE WAY WE WORK FOREVER? The DPP is capturing in real time what life in lockdown means for the media and entertainment industry with a unique research project
INTERV I EW BY CHELSEA FEARNLEY
by individuals from companies within the media and entertainment industry. These surveys will track how companies are being impacted by the crisis and how they are adapting to new ways of working. The monthly survey is also supported by a weekly “flash survey” of six questions, which is intended to take the emotional temperature of respondents. It asks respondents whether they are able to work and, if so, whether they are working from home. They are then invited to rate the experience of working from home compared to their normal working environment; to rate their productivity; and to score how they are feeling personally and about their work. After just four weeks of these weekly surveys, the DPP couldn’t resist taking a peek at what the data was telling them so far about how people are finding working from home. We caught up with the DPP’s managing director, Mark Harrison, for the inside scoop – and, for the record, it’s emotional.
t the beginning of the coronavirus crisis, the DPP partnered up with
Signiant to conduct an extraordinary piece of longitudinal research that looks at how feelings and behaviours around remote and distributed working develop throughout the course of the pandemic. At the heart of the research is a monthly survey of around 20 questions, which is to be completed across a four-month period
ABOVE The DPP’s managing director Mark Harrison says respondents are feeling a huge amount of emotional turmoil
12 DEF I ANT | 04 - 1 0 MAY 2020
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