IMMERSIVE EXPERIENCES
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Hive can be remotely controlled and managed through the Hive cloud, allowing teams to see the show’s status
future touring venues. Remarkably, Vioso calibrated all 44 projectors on site in only two days using its advanced camera- based solution, newly integrated with Hive’s playback system. During one of the shows, a power outage nearly disrupted the event, however PWL’s technical team quickly diagnosed the issue remotely and guided on-site staff to a resolution within hours – allowing the exhibition to resume with minimal disruption. PWL elevated the experience with projection mapping and meticulously aligning video content across vast projection surfaces. The 3D audio system featured dynamic soundscapes, which audiences could enjoy. Alex Couzins of Hive marketing acknowledges the important partnership with PWL and is excited for future collaborations. “They’ve been very trusting and forthcoming with Hive in terms of the trust that they’ve placed in us to get this show off the ground in such a short amount of time,” he says. “Obviously, there were snags along the way, but they’ve all been resolved. Hive can be remotely controlled and managed through the Hive cloud, so that allows the teams to always see the progress or status of the show and how
it’s running. This also enabled us to save time and money. You also don’t require a technician to be on site for that, so that’s been pretty good. Now we have this proven concept with PWL’s black box set-up, we’re in discussions to roll this out in other locations across Europe and potentially further afield as well. It was an amazing example of how different AV technologies were effectively being put together to create this overall experience and make it an enjoyable and fun day out for audiences.” AUDIO-VISUAL IN THE AFTERLIFE The London installation is the latest stop in the exhibition’s global tour, which has already drawn more than 1.8 million visitors across 12 cities – including Madrid and Cairo. With immersive installation shows on the rise, this exhibition is redefining how the tech can be used to portray significant historical events. “I’m very happy with how everything turned out, especially the add-on of the
mummification process – the hologram that we made this year just for the UK,” says de Jong. “We call it the extra-large version. In London, in just three months, we are already on 160,000 tickets plus. The demand for it is extraordinary. I’m absolutely overjoyed with all the positive comments and the reviews that people have left us, especially for the UK audience, as they are used to all the shows over the last few years from companies such as Lightroom and Frameless. I’m proud of our first run in the UK.” In addition to Tutankhamun: The Immersive Exhibition , The Last Days of Pompeii and The Legend of the Titanic , Mad has announced the world premiere of its show Cleopatra , which is launching in September of this year. Tutankhamun: The Immersive Exhibition in London ran until 29 June 2025 and will next run in Glasgow from 24 July to 26 October
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