IMMERSIVE EXPERIENCES
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The installation integrates 44 Epson projectors, which are driven by Hive’s Beeblade Pluto servers
projections, spanning over 1200 sq m, showing stunning wall and floor visuals of ancient Egyptian civilisation, as well as the story of Tutankhamun in a 35- minute programme. There is also a VR Room, featuring a 360° swivel chair VR headset journey through the tombs and the mystical Egyptian afterlife. Finally, the Metaverse Room, which includes a headset for experiencing an augmented reality walkthrough of the Valley of the Kings, exploring Howard Carter’s base camp and reliving the moment of the 1922 discovery in its full glory. MULTI-SENSORY MUMMIES Headquartered in Madrid, Jelle de Jong co-founded Mad in 2021 and currently serves as CEO. A self-proclaimed fan of immersive shows, de Jong noticed the rise of shows across the globe, especially those exploring the works of painters such as Van Gogh, Dali and Klimt. Despite admiring these shows, de Jong felt there was something lacking, which is where Mad came in. “I always felt a bit underinformed and that there are parts missing,” he begins. “I thought: these projections are beautiful and can touch your heart, but there should be a concept with more elements. So, from there, we said: let’s dive in and see how we can create something different and unique from the other experiences. We set up a creative team and began writing scripts. Our main focus was on big historical topics and events in global history. So far, we have done shows on Tutankhamun, Pompeii, the Titanic and Cleopatra, so it’s all those kinds of IPs.” For the Tutankhamun project, Mad not only wanted to highlight several aspects of Tutankhamun’s life, but also to tell a story about the afterlife. “In addition to focusing on King Tut himself, we wanted to put our focus on Howard Carter, who discovered the tomb. It was important to also include a general background of Egyptian civilisation and the beauty of their temples and colours,” adds de Jong. “We then made a breakdown of which
Cables, media servers and cooling units are all hidden from view to boost the experience
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