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Name Chris Stevens Job title Sales manager EMEA – enterprise, at Disguise What has caused the corporate and pro AV worlds to collide? Working day-to-day with some of the world’s biggest brands, I’m seeing firsthand how technology is becoming central to the corporate world – especially in AV. Why? Because expectations are fast shifting towards communications. This change is driven in part by tech-savvy younger generations stepping into decision-making roles, and in part by broader changes in workplace culture. The result is a growing demand for immersive, dynamic branded spaces that reflect an organisation’s identity and purpose, hitting the sweet spot between a truly exciting connected experience and maintaining a professional tone. How is Disguise contributing to this technical revolution? At Disguise, we’ve spent over 20 years powering jaw-dropping visuals for live events and entertainment. Driving immersive, high-impact experiences is in our DNA. And now, the same cutting-edge tech – intuitive software and high-end media servers – is transforming the corporate AV space. What are some of the technology-led experiences and One of the most exciting opportunities for brands today is the rise of flexible, multi-use AV environments. Companies are able to install modular LED walls that seamlessly shift from a sleek presentation backdrop to a high-end virtual production studio for in-house content creation. That same space can become an immersive event venue, a training centre, a pitch hub – even an R&D lab. Imagine hosting health and safety training in a realistic, simulated new opportunities available to brands?
school degree they want to get into and they can do so in a very interactive way.” When it comes to their plans for the future, Techstar is leaving no stone unturned. “We strongly believe that immersive technology is going to be the human interface for the next evolution of the industry and that it is going to be used by everyone regularly, especially in the workforce,” says Griotti. “Nobody has quite figured out exactly what it’s going to look like. Our platform right now is not what it’s going to look like in five- or ten-years’ time either. Hopefully, we’re going to evolve with the technology and we’re going to keep being pioneers. We honestly believe we haven’t even scratched the surface yet, so we’re exploring all opportunities. We are also ready to tackle a wider, more international market and we are currently trying to expand to the UK.” RE-IMAGINING THE MEETING ROOM If one thing is clear, clunky office hardware and tangled reams of wires and cables causing trip hazards are both things of the past. Barco has highlighted this, with its latest corporate launch angling towards a technically neat and tidy corporate environment. In June 2025, it announced Clickshare Hub, which is set to be a big leap in hybrid meeting room technology. “This milestone showcases our relentless passion for innovation and our dedication to creating the ultimate meeting experience,” explains Jan van Houtte, executive vice president meeting experience at Barco. “We are proud to bring this next generation of innovative Clickshare devices to the market. With Clickshare Hub, we bring our core values – security, reliability and user experience – to the room systems market.” Clickshare Hub comes in two models. Firstly, Clickshare Hub Core, which brings the essential functionalities of a room system with wireless presentation and featuring one next-gen Clickshare Button. Clickshare Hub Pro adds dual display support, two next-gen buttons and more connectivity options for complex installations. Clickshare Hub is additionally designed with ecological principles at its core. With reduced plastic, environmentally friendly packaging, and lower energy consumption it holds a Barco Eco the opportunity to figure out what high school degree they want to get into in a very interactive way
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environment that employees can actively engage with – and then, just hours later, using the same room to present a bold new idea to the board with compelling, dynamic visuals. It’s a win-win situation: one investment, multiple applications, maximum impact. Elevated keynote presentations can be delivered from a stage that wouldn’t look out of place at a music festival. With the same Disguise technology used at Glastonbury, Adele’s record-breaking Munich residency and the current Oasis tour, corporate brands can now match the entertainment world when it comes to captivating an audience – whether that’s employees, clients or stakeholders. We’re already seeing forward-thinking brands like Meta and Verizon embrace this approach, transforming traditional AV set-ups into powerful engagement tools. These spaces can still support the day-to-day essentials of corporate comms, but crucially, they also offer the creative flexibility to do so much more. What’s next? In many ways, this shift is long overdue. For businesses ready to take a more strategic view of their AV investment, and who want to build spaces that are as meaningful as they are multifunctional, the opportunity is wide open.
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