69 SPONSORED CONTENT Amagi
IT’S A HOLISTIC OFFERING THAT WE’RE NOT SEEING FROM ANYONE ELSE IN THEMARKET RIGHT NOW
to provide solutions for customers that’s tailored to their individual needs. “We offer software as a service, which clients can buy and operate themselves. A second layer on top is a managed service, with Amagi monitoring and managing services on behalf of the client and reporting back any issues to them,” says Hari. “Amagi is an interesting mix. We develop the full technology stack, end to end, and we also run and manage services. The two feed off each other. The learnings from one have helped improve the other.”
it and we’re discussing projects for big tier one sports.” For live, Amagi has a comprehensive suite of tools for managing live programming, which is designed to alleviate the need for any traditional hardware infrastructure. “It’s a holistic offering that we’re not seeing from anyone else in the market right now,” says Hari. “We’ve become a one-stop shop for managing live sports (and news) programming, taking live events contribution inputs, curating them into a linear service and building ancillary workflows such as live to Video-on- Demand (VOD) – at a significantly shorter time to market” explains Hari. Recently, Amagi helped launch VENN, a free-to-view gaming TV network, available
on major social media platforms and as an app, which is entirely housed and run on Amagi’s cloud platform. MONEY-MAKING TECHNOLOGY Cloud also enables more flexible solutions for monetisation. Amagi’s THUNDERSTORM technology stack allows for programmatic ad insertion on any streaming or OTT platform or even on an app developed by a TV service. Its server side ad insertion platform powers highly targeted advertising. In addition to the technology stack, Amagi has partnerships in place with ad networks, which can be leveraged to help its streaming content clients sell advertising. Having these two arms of technology and service available has allowed Amagi
feedzinesocial feedmagazine.tv
Powered by FlippingBook