15 SPONSORED CONTENT AWS
destinations, something well outside the traditional TV workflow. The drivers operated from their homes, each with their personal choice of game rigs. AWS Global Accelerator was used to improve the drivers’ connectivity and get them quickly connected to the game server via AWS’s main US backbone, away from other internet traffic. Discord servers were used for chatting between the drivers and announcers, which were injected into the broadcast. An in-game director team, using open broadcaster software, connected to AWS Elemental MediaLive, and live commentators were also connected directly to the game server. MediaLive output streams to social media channels, while AWS Elemental MediaConnect generated a live stream using the Zixi protocol for delivery to broadcasters. The races were shown on SRO’s popular GT World YouTube channel, as well as The Race YouTube channel, Motorsport. TV and major broadcasters, including Eurosport and CBS. Online, the broadcasts earned over 500,000 live stream views, and more than 4.4m live stream impressions
were delivered across multiple platforms, including YouTube, Twitch, Facebook and Twitter. With such a positive reaction, SRO is looking at how it can expand the virtual racing offering. Trialling new ways of producing and distributing content using the cloud also opens up new distribution models for the organisation. The future gameplan also includes uploading SRO’s archive footage into the cloud so it can be repurposed and reused. “The most amazing part of this project to me was how quickly it all came together. It went from an email and an idea to deciding to do a test within
a couple days,” enthuses Chugg. “And that gave SRO the confidence to
reach out to other partners and offer the stream in a lot of different formats.”
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