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BREAKING NEWS FROM THE STREAMING SECTOR
DISNEY’S STRATEGIC STREAM and the company counted on a dedicated platform providing a huge revenue injection. And, as the figures suggest, it wasn’t wrong. Notably, Disney Plus saw huge success announced in August it will premiere its postponed live-action Mulan on
Entertainment has been hit hard by the pandemic. Disney saw losses of $4.7bn in three months due to the closure of its theme parks, delayed film releases and production. Considering last year it saw profits of $1.8bn during the same period of time, Disney has had to seek new ways to make up for its losses. Cue Disney Plus. Launched only last November in the US and later rolling out to other markets, the media giant claims the streaming service has already attracted 60.5m subscribers. With a track record of keeping its content off competing platforms, Disney has demonstrated a business-savvy approach to the gradual takeover of streaming. Disney’s brand is the product,
Disney Plus for a $30 (£24) fee, on top of subscription. The decision has also faced criticism from the struggling international cinema community, which has been hoping blockbusters like Mulan might breathe life back into the industry. Paolo Pescatore, an analyst at PP Foresight, said Disney’s streaming gains were impressive, but it would need to keep adding content if it hopes to stay competitive in the long run. ”It must continue to aggressively promote its growing suite of video streaming services given the competitive nature of this market. There are too many services chasing too few dollars,” he said.
with ‘Hamilfilm,’ a filmed version of the original cast performing the Broadway hit musical Hamilton, released on Disney Plus during lockdown. Disney realised that delivering Hamilton to an international audience that had never, and probably never would be able to, see the hit musical would act as new customer bait. Premiering on 3 July, during that first weekend alone, the Disney Plus app was downloaded 752,451 times globally. But Disney’s business decisions haven't always sat well with the fans. Disney
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