PASTURES NEW Shooting on location in the Austrian Alps has proven difficult in past series – but not this year with Camera to Cloud
they develop promotional videos with each farmer, not only to advertise the series itself, but find Austrians who would like to meet the farmers. To do this well, the team need high- end production values with rapid turnaround times. Filmed annually in mid-April, Bauer sucht Frau sees 15 farmers seeking love over a ten-day schedule. “After ten days, you have tons of material,” explains Härtlein. “The time between when we are shooting and when the campaign starts is pretty tight, so we don’t have much time for post. To start this process right away, we decided to use Camera to Cloud,” he asserts. “Atomos was the game changer. We had both the Ninja Ultra and Shogun on the tour. They were connected to the internet via a mobile router with 5G, enabling the Camera to Cloud workflow,” he continues. “We then used Adobe’s Frame.io software, but camera proxies came from the Atomos device directly into the ProSiebenSat.1 PULS 4 headquarters in Vienna.” Bauer sucht Frau is shot largely in remote locations around the Alps. On prior seasons, Conrad sent dailies via physical hard drives. “It took a lot of time, the editors in the station didn’t know what to expect and couldn’t give
CAMERA TO CLOUD MAKES POST FASTER – THEY CAN START EDITING FROM DAY ONE
feedback,” he describes. “Now, they get files immediately when our camera operator pushes record. They’re much more involved in the process, can give feedback and I can alter things while still on the farm,” he continues. “It also makes post-production much faster; they can start editing from day one.” More practically, Camera to Cloud technology affords Conrad extra time. If the weather is bad, he can’t delay production. “I have to shoot what I can,” he says. “Next year, we can start production later, meaning the weather will likely be better. ‘The sun always shines on TV’ is our motto.” In general, the 21st season was the least stressful so far. “Usually, this time of year, it’s all high tension,” Conrad says. Thanks to Atomos and Camera to Cloud, “it was far more relaxed, but the quality stayed high.” Learn more at cloud.atomos.com
more ‘connected to the countryside,’ says Härtlein. “From the start, we try to display the beauty and uniqueness of country life. Escapism is written in capital letters; it’s the most important thing we do,” he describes. “We want to be really honest, really human and close to the people, not make fun of them or show them as hillbillies who can’t get a woman. We take this seriously.” To mix traditional Austria with modern sensibilities, Bauer sucht Frau ’s characters represent 21st-century life. “It’s a mixture between 2024 and – as we say sometimes – 1900,” begins Tim Conrad, ProSiebenSat.1 PULS 4’s creative concepter. “We have gay farmers and lesbian farmers, but it gives you these warm-hearted feelings of family values and Austrian customs.” With an average market share of around 14% last season, the show is ‘one of the most important we have,’ says Conrad. One of ATV’s leading programmes, it sees high viewership on JOYN, making it successful as both a live broadcast and VOD. NO COMPROMISE NECESSARY ATV’s marketing and creation team manage Bauer sucht Frau ’s advertising campaigns. Besides creating the opening sequence,
LABOUR OF LOVE Bauer sucht Frau commands a large audience in Germany, Austria and Switzerland
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