PEAKMETRICS CEO: Nick Loui
What is the company’s origin story? Longtime friends Nick Loui and Bobby Lincoln took their start-up experience in the ad-tech sector and set out to create something new after seeing first-hand how misinformation and misleading narratives could spiral out of control online, causing real-world damage. Instead of just reacting to online threats, like digital deception, they believed there was a way to proactively identify and mitigate them before they could cause harm. It’s this essential question that led them to found Peakmetrics. The company isn’t just about technology; it’s about making sure its clients are ready for whatever comes next. Since launching the platform in 2020, the team has helped brands navigate viral trends, reputational crises and world events. This includes everything from the 2020 US election and the 2024 Olympics to customer backlash in the banking, ticket sales and airline industries. What is it working on right now? Peakmetrics is unveiling a new version of its product, designed to help leaders identify emerging online narratives early, before they escalate. The latest update includes powerful new features like threat scores, which enable customers to determine whether an emerging issue is just smoke or a full- blown fire. The organisation has also enhanced its narrative capabilities, allowing users to quickly understand the conversations surrounding their brand, identify whether something is a threat or an opportunity and see how it’s being discussed across platforms and by authors – even in multiple languages. Additionally, it has partnered with Reality Defender to uncover and contextualise deepfakes at scale, further empowering its customers to In 2023, Peakmetrics experienced significant growth, achieving a fivefold increase in recurring revenue. Building on this momentum, the company announced a subsequent round of funding in 2024, which will fuel the expansion of its go-to-market function and enable the team to enhance product capabilities, particularly for its commercial clients. What one thing does the company need most? Peakmetrics’ product is making waves in the industry, but forging strategic partnerships would enable the organisation to refine its offerings even more, ensuring it continues to deliver state-of-the-art solutions to its clients for the foreseeable future. stay ahead of potential threats. What is the next step?
YEAR FOUNDED: 2017
COUNTRY: USA
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