WHY IS A ROBUST STORAGE SET-UP KEY FOR LIVE BROADCAST SCENARIOS?
broadcasting equipment are essential to avoid disruptions. Redundant storage set-ups safeguard against data loss and ensure continuity, while high-speed access allows for quick retrieval and editing of content. Such reliability is paramount to maintaining broadcast quality and viewer satisfaction; in the live broadcast industry, there is no room for delay. Therefore, the ability to quickly process and distribute content can significantly impact a broadcaster’s success and credibility. Additionally, robust storage enables efficient handling of large volumes of data, which is especially important during high-definition broadcasts and multicamera productions. What’s more, a reliable storage system ensures that any technical issues can be swiftly addressed without causing significant delays or loss of content, which again is crucial for upholding the expected low latency and professionalism of live broadcasts. JON FINEGOLD: We are capturing way more footage today in live broadcasts; the Super Bowl had more than 100 cameras! We’re also capturing in 4K, 8K and UHD, so the amount of data has grown exponentially. That content has value long after the live broadcast, for social media, future broadcasts and other features, so preserving it all and offering accessibility makes it easy for teams to unlock future value of that footage.
SAM PETERSON: In live broadcast scenarios, instant, high-quality broadcast is expected. Therefore, robust storage solutions are critical to ensure reliability and low latency. Real-time data access and seamless integration with
IT΄S A SATURATED MARKET. CAN YOU HIGHLIGHT ONE SOLUTION THAT STANDS OUT?
JON FINEGOLD: Signiant remains committed to storage independence and our software works with nearly any storage type and vendor. We believe our customers know best how to store their valuable content and use the Signiant Platform to make it easy to find, access and move from any storage to any destination. Open Drives is a partner we have been impressed with due to its high-performance storage and the ability to run software directly on the storage device, offering a strong performance. ROBERT SZABÓ-ROWE: One standout solution in today’s market is Tata Comms Media’s Media Hub. This is replicated across multiple data-centre
regions worldwide, which ensures that content is always available and can be accessed quickly, no matter where you are. This is essential for maintaining consistency and ensuring redundancy. What sets Media Hub apart is its deep integration with Tata Comms Media’s fibre and IP transmission network. Broadcasters can record directly from this network, which eliminates the need to physically transport content to facilities before pushing it into an archive. Instead, content can be tapped straight from the network into cloud storage, streamlining the entire workflow. Because the cloud storage is media-centric, it optimises content delivery routes, ensuring that there is no contention when it comes to playing out media.
feedmagazine.tv
Powered by FlippingBook