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customers get to their values and implement their ideas when using AI, accompanying them throughout the entire process. So, another aspect to using the term ‘Applied AI’ is making it real.” DEEP INDUSTRY KNOWLEDGE Excitingly, it is clear from a conversation with Koch and Laarmann that a whole range of media applications is on the verge of benefiting from quick and easy efficiency wins, due to the application of Qvest’s GenAI solutions. News and current affairs are a particular area of attention, with today’s fast-paced news environment meaning time is critical and – more than ever – a broadcaster’s success hinges on its ability to leverage and generate new content. Among other capabilities, Qvest’s GenAI solutions can automate data capture, improve content discovery and creation and empower decision-makers with actionable insights – thereby enhancing the speed and efficiency of the entire news production cycle. “From my point of view, looking at the journalistic part, I see interesting use cases on the production side,”
desirability, through to creating a product, be it internal or external.” In an AI technology sector that’s still in a relatively formative stage – and in which some conceptual expressions can be rather vague – this well-defined approach is helping Qvest and Hyve stand out. “The innovation asset we bring enables customers to structure the chaos often created with AI, where there are many ideas floating around but no clear process or pipeline to ensure you achieve a focused investment. Then, working together, we can create an understanding of the use cases that should be turned into stable concepts,” says Laarmann. Koch also highlights the range of ‘competence for digital product development in-house‘, with Qvest Digital‘s software development expertise providing an important part. “It fits perfectly into the AI development happening right now, so you can see that we have all of the right competencies within the Qvest Group,” he details. These combined skills also mean that Qvest can rapidly test, integrate and interchange GenAI applications – all without requiring fundamental
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confirms Koch. “A couple of proof of concepts have already been executed, and the next stage entails ramping it up and creating a higher level of productivity.” Qvest, indicates Laarmann, is an ideal partner for broadcasters wanting to employ GenAI effectively because of its extensive expertise in media and profound understanding of technical and business processes. “Qvest has a deep knowledge of the media entertainment industry, including customer structures. It is therefore in a great position to understand where it makes sense to change or optimise processes,” he says. “In conjunction with that, our focus on innovation means we can build a strong pipeline from having an idea to testing its feasibility and
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