Chloé Rochereuil is an Emmy- nominated, multi-award-winning director who uses immersive and interactive technologies to craft compelling non-fiction stories. She is a co-founder and CCO of Targo, an award-winning company that stands at the forefront of entertainment in the immersive age – which is known for its novel, innovative approach to storytelling. She joins FEED to talk all about Targo and relay her thoughts on an industry-wide shift towards interactive content. FEED: Tell us about your career and what got you into the industry? CHLOÉ ROCHEREUIL: I’m currently the chief creative officer at Targo, but my background is in journalism. I studied social sciences, specialising in journalism. My career began as a journalist for the French version of Mashable, which is a tech website. I co-founded Targo when I was at university seven years ago, with my friend and long-time business partner Victor, meaning what I’ve achieved at Targo has made up the majority of my career. Currently, I’m responsible for all the creative aspects of the company as well as being a speaker and teacher. I have directed over ten award-winning immersive documentaries, and two of them got nominated for Emmys. What we’re trying to do is really push the limits of storytelling and technology and what can be achieved in the entertainment space within VR and MR headsets. On the subject of Targo, how did it come about and what does it do? We are a studio specialising in creating immersive documentaries. My co-founder Victor went abroad to the US in 2015, when VR was new; it was something nobody really knew or understood. I remember the first time I used VR was with him. He showed me a 360 video of the Eiffel Tower with this cardboard headset you put your phone inside – and it felt amazing. His goal was really to make these immersive technologies accessible to wider audiences. We both agreed that using these technologies as a medium to tell stories was the best way. As a journalist, I was excited by the idea that I could actually bring people with me to experience what I’m encountering on the field first-hand. We started Targo with that idea. We started off mostly producing 360 video for major media outlets like The New York Times , Al Jazeera, USA Today etc. It was just turning your phone around at that stage, but it was something
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