FAST TRACK TO SUCCESS Anne-Sophie Cornet, product marketing manager at Viaccess-Orca, spotlights some of the most popular FAST channels.
Pluto TV , from Paramount, offers over 250 channels with diverse content, including classic TV shows, movies,
news and sports. It has 80 million monthly active users globally, and some of its success hinges on its diverse content library and ease of access.
Fox’s Tubi features a vast library of movies and TV shows, focusing on older and independent films and
measure the audience. Modern technology platforms have plenty of tools for audience evaluation, including new parameters around the quality of viewing.” THE AI EFFECT Artificial intelligence (AI) is often the enabler. “AI algorithms can analyse vast viewer data to create exact and granular audience segments, allowing for highly targeted ad placements,” notes James Smith, EVP for programmatic and ad sales at Amagi. “AI can predict the adverts most likely to resonate with specific viewers, offering real-time analytics and insights into how they respond to different ads,” adds Sam Kamel, CEO of Bitcentral. It can even interpret the content. “AI can understand sentiment, enabling advertisers to place their ad after something positive occurs on screen or when the content is contextually relevant,” notes David Dembowski, SVP of global sales at Operative. We have now reached the point where AI can generate personalised ads in real time based on the viewer’s individual interests, according to Anne-Sophie Cornet, product marketing manager at Viaccess-Orca. “HKT’s Now TV uses our AI-powered predictive pre-fetching mechanism that introduces individually tailored live ads to viewers while seamlessly replacing existing ads,” she details. “This improves viewer experiences, driving new revenue and attracting advertisers for its IPTV service.”
SMARTER TARGETING
niche genres. About 64 million monthly active users were watching as of late 2023. The channel has been successful based on its large content library, user-friendly interface and strategic partnerships with major studios.
MwareTV uses viewer data to support more personalised streaming, boosting its overall retention
Peacock offers a free tier that possesses a mixture of current and classic NBC Universal TV shows,
movies, news, sports and original programming. Peacock’s FAST channel currently has about 40 million active accounts. Viewers are attracted to Peacock because it includes NBC Universal’s extensive content library and live sports coverage.
The Roku Channel delivers free movies, TV shows, live news and a limited amount of original content,
integrated seamlessly with Roku devices. It had about 80 million active accounts by late 2023, and its success is largely due to its seamless integration with Roku devices, diverse content offerings and strong user base.
Xumo provides live TV and on- demand content across genres such as news, sports and movies for a
cable-like experience without the cost. It has tens of millions of monthly active users and offers a wide range of content, ease of use and accessibility on multiple devices.
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