camera systems – until now. EVS has created the AI-based Xtramotion that allows production teams to transform any live or recorded footage into super slow-motion replays. The software drives other effects like deblurring, auto-cropping and shallow depth-of-field. When using a facial tracking system, AI can be leveraged to accurately keep the talent in a specific frame and in focus. This frees up the camera operator’s time to prepare and frame the next shot. AI-powered auto-tracking is rapidly becoming the standard in PTZ cameras. PTZ Optics’ new technology, Presenter Lock, allows its cameras to focus on and track a specific subject, even in crowded areas such as a sporting event or stage production. This technology leverages AI and computer vision, instead of the simple motion tracking used in previous generations of auto- tracking cameras. COACHING AND TRAINING Even as the Paris Olympics close, sports federations are turning to technology to prepare the next generation of Olympic champions for the 2028 Games in LA. Pixellot claims its technology is transforming young athlete development at a scale unfathomable only years ago. “By eliminating the requirement for manual filming, breaking down games and creating highlights, Pixellot allows coaches to spend time on what truly matters: guiding athletes to excel,” remarks Yossi Tarablus, associate VP of global marketing at Pixellot.
Pixellot’s AI-automated end-to- end solution provides coaches with ‘a treasure trove of video and data’, enabling identification of strengths and weaknesses as well as the creation of personalised game and training analysis. “Our technology ensures that young talent from all backgrounds can be discovered,” adds Tarablus. “The platform’s video and data- driven approach helps federations and leagues refine their strategies by sharing and analysing game footage to uncover patterns and the stars of tomorrow. This level of insight is invaluable in the high- stakes environment of team sports.” AI is gaining ground to plan and analyse football training. Around 10% of professional football clubs use data scouting at the moment – a number expected to explode in the coming years. “At some point, all leagues will have this data,” Daniel Memmert, managing director of the
Institute for Training Science and Sports Informatics at the German Sport University Cologne, told sports body ISPO. “You can then click on a list of players with certain metrics the respective club considers important.” As sensor data from the ball and players is now highly reliable, everything is tracked accurately. Tactical variables such as spatial control of individual players or entire teams and pressing values can be analysed in fractions of a second. SHIVER ME TIMBERS! Piracy is an ever-present threat, with both sides taking AI to battle. Cyber criminals are utilising AI to create highlight clips of sports, which are then posted on TikTok to lure people into their illegal services. “Pirates run sophisticated marketing organisations, and AI is making their fake content look as good as if it were created by someone like the BBC,” notes Tim Pearson, VP of global solutions and partner marketing at Nagra DTV. “What would have taken complex video editing to create a montage of the Olympic 100m final, featuring previous winners like Usain Bolt, can now be done relatively quickly with AI tools. It’s all done as a shameless promotion of an illicit service.” He continues: “AI gives pirates many promotional benefits that they use to create better clips, driving traffic away from legal services. When content looks this professional, it dupes the consumer into thinking the site must be legitimate.” Nagra is using AI to fight back. “AI locates illicitly shared content and confirms it’s our customer’s property.
MAXIMUM CONTROL AI-powered tools can track and manage several camera feeds at once, reducing the need for manual input
INSTANT FEED Advanced PTZ tech connects seamlessly to digital networks, allowing live footage to be broadcast internationally
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