better control of your costs in the cloud,” he summarises.
forward with software, but it’s about having the right kind of framework in place,” notes Irvin. “We’re talking about longer term. “We’re working on a timeline,” he concludes, “and trying to help our customers navigate this while also recognising that, certainly for more challenging events in live production, a hybrid-style approach is required.” Until a common framework exists, Sony’s pre-packaged solutions are one choice, and when software- defined broadcasting dominates the industry, customers will be ready. See Sony’s experts and its software- defined broadcast area at IBC Hall 13.
HARDWARE STILL HAS A LONG LIFE, BUT SOFTWARE IS BRINGING AND SUPPORTING MORE AND MORE USE CASES
THE LONG GAME While software is the future,
“that’s not to say hardware is dead,” argues Irvin. “Hardware still has a long life left in it, but software is actually bringing and supporting more and more use cases.” At a summer sporting event, for instance, some of Sony’s customers ‘used a combination of both our traditional, more hardware-based solutions in unison with software – using the Sony vision mixer M2L-X.’ The next step is undoubtedly to create an open framework which blends software-based workflows and offers a best-of-breed format. “At the moment, there’s very much a desire to move
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