FEED Autumn 2024 Web

LIVE PRODUCTION

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Having delivered events and campaigns for the likes of Honda, Heineken and Halfords, Spiderzone has an enviable track record supporting big brands as well as the SME market. As a full-service marketing agency, the creative and management teams within Spiderzone

clients. Partnering with Marketing + Technologies Group meant they could offer a digital broadcast film studio high-end 3D visuals and animations, plus a solution that massively reduced their live events’ carbon footprint. Steve Thomas, managing director of Spiderzone marketing, commented: “Having a local partner that understands B2B

and B2C marketing and events as well as we do is a huge bonus. They tick so many boxes, from online broadcast media such as podcasts to an incredible digital venue platform that can host anything from a virtual car showroom to a full-on exhibition and conference service. We feel this partnership brings two local marketing companies to work stronger together.”

PTZ

Vizrt recently unveiled the PTZ3 Plus and PTZ3 UHD Plus cameras, in a bid to bridge the gap between pro AV and broadcast, with the new range delivering video for any live production or presentation. With intelligent AI-driven talent tracking, greater microphone choice with phantom power and effortless integration for augmented reality, the new additions fit all of these features into a discreet design built to blend into any space. “Our users have been calling for new features within our PTZ camera range to further elevate live streams, corporate town halls, visual radio and live events,” says Liam Hayter, product manager, Vizrt. “AI presenter tracking keeps talent in shot automatically; phantom-powered audio makes remote set-ups even easier; and the world’s first implementation of FreeD over NDI HX embeds camera-tracking metadata in every frame. This simplifies the creation of augmented reality and virtual reality set- ups like Viz Virtual Studio Go.” On top of this, a single Ethernet cable also offers an efficient and straightforward workflow, providing video, audio, power, control, tally and FreeD camera tracking data over NDI HX. Vizrt progresses PTZ portfolio

are continually looking to improve the overall services package for

LIVE STREAMING

NATO celebrates 75th anniversary

Synamedia recently announced that Nato’s Public Diplomacy Division used its D2C streaming technology to livestream its 75th anniversary summit, which saw tens of thousands of viewers flock to its website and YouTube. Paul Magis, head of the Communications Technology Centre at Nato, said: “Using Synamedia Quortex Play, we now have a reliable and versatile solution to stream live video through our Nato website and social media channels to audiences worldwide and in their own language.” Nato selected Synamedia Quortex Play for future public events following trials to livestream events including ministerial meetings, the full 14 hours of this year’s Nato Youth Summit, as well as press conferences throughout

May and June 2024. High-quality and low-latency streams were delivered to viewers through multiple channels including YouTube and Nato’s website, as well as via secure reliable transport (SRT) protocol to professional broadcasters, supported by Synamedia and its partner Diginet.

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