FEED Autumn 2024 Web

Panasonic helped bring this year’s Olympics to life. FEED looks inside La Défense Arena to see how it managed – and with what equipment E

GETTY IMAGES FOR IOC

very four years, more than 200 countries put their best athletes forward to compete for gold on a global stage. With a modern history that dates back to 1896 – and a much more ancient history too – the Olympic Games

2024 Summer Olympics – also known as Paris 2024 – the company created a full technological ecosystem to suit each venue’s distinct needs. Central to this endeavour was the La Défense Arena – the largest indoor sporting venue in Europe – which hosted two of the most popular competitions: swimming and water polo. LARGER THAN LIFE To create an unforgettable atmosphere in La Défense, Panasonic employed 40 PT-RQ35K High-Brightness Projectors to illuminate the pool’s surface with

are the foremost global sporting event, now widely televised and streamed for the whole world to watch. To capture an event of such scope, the Olympics selected Panasonic as a Worldwide Partner in the audio/ TV/video equipment category. At the

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